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Nov. 8, 2025
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Food and beverage

Top luxury campaigns of 2024: The Macallan, 200 Years Young

January 9, 2025

One of the many logos created for 200 Years Uoung is inspired by the wooden casks in which the maison’s beverages age. Image credit: The Macallan One of the many logos created for 200 Years Uoung is inspired by the wooden casks in which the maison’s beverages age. Image credit: The Macallan

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Breitling expands NFL collaboration with capsule launch
  2. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  3. ‘Love is a Gift’ centers Tiffany & Co.’s holiday campaign
  4. Stuart Weitzman links with actress Keke Palmer for holiday campaign
  5. Belmond announces Paris to Amalfi Coast train route
  6. Bentley producing world-first luxury SUV
  7. Aston Martin confirms third branded residences project
  8. Inspirato sees Q3 revenues drop by 19.6 percent
  9. Balenciaga launches 2025 skiwear collection
  10. ‘Landslide’ soundtracks new ‘December to Remember’ commercial from Lexus
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