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May 10, 2026
  1. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  2. Blancpain opens submissions for 2026 Imaginist Literary Prize
  3. Proceeds from new Prada collection to fund artisan training in India
  4. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  5. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  6. Men spend more on luxury, but shop the same amount as women: report
  7. Luxury brands launch crossover ambitions at Milan Design Week
  8. Tag Heuer goes Hollywood with 'The Fall Guy' sponsorship
  9. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  10. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
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Food and beverage

Top luxury campaigns of 2024: The Macallan, 200 Years Young

January 9, 2025

One of the many logos created for 200 Years Uoung is inspired by the wooden casks in which the maison’s beverages age. Image credit: The Macallan One of the many logos created for 200 Years Uoung is inspired by the wooden casks in which the maison’s beverages age. Image credit: The Macallan

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  2. Blancpain opens submissions for 2026 Imaginist Literary Prize
  3. Proceeds from new Prada collection to fund artisan training in India
  4. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  5. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  6. Men spend more on luxury, but shop the same amount as women: report
  7. Luxury brands launch crossover ambitions at Milan Design Week
  8. Tag Heuer goes Hollywood with 'The Fall Guy' sponsorship
  9. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  10. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
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