Luxury Daily
Apparel and accessories
Alaïa aims to empower with summer campaign

The French couture house is uplifting a sense of seasonal freedom with its latest marketing endeavor.

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Columns
Luxury Unfiltered: Why extreme value creation is the only way forward for luxury

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Automotive
Genesis sponsors Gold Gala in honor of AAPI Heritage Month

Guests posed with the South Korean automaker’s latest GV80 during an on-site activation.

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Commerce
RH appoints new co-chief merchandising, creative officer

The California-based luxury home furnishings company has named Lisa Chi as president, co-chief merchandising and creative officer.

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Hyatt taps American tennis player Jessica Pegula as ambassador

The American tennis player will introduce members to premium tennis experiences.

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Commerce
Pierpaolo Piccioli joins Balenciaga as creative director

The Italian designer will debut his first collection for the French fashion house in October.

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Travel and hospitality
Fairmont salutes company heritage in new campaign

The hospitality brand’s first marketing initiative in several years displays its connections to historically significant celebrations through the lens of an award-winning filmmaker.

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Research
UK luxury fashion exports to EU down 64pc post-Brexit: Walpole

The latest findings from the British trade association showcase the wide-ranging negative impacts of the nation’s withdrawal from the European Union on the high-end sector.

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Automotive
Aston Martin, Apple release CarPlay Ultra

The British automaker redefines the digital driving experience with the next generation of infotainment.

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Watches and jewelry
Audemars Piguet pop-up exhibition opens in Shanghai

The Swiss watchmaker continues its celebration of 150 years with an immersive exhibition entitled “The House of Wonders.”

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Travel and hospitality
Mandarin Oriental restores Italian castle

Castello di Procopio, a 12th-century fortress turned luxury retreat, is the newest gem in the hospitality brand’s portfolio.

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Apparel and accessories
Rimowa honors the winners of its Rimowa Design Prize

The LVMH-owned German luggage brand’s annual program spotlights human-centered designs with a mobility focus.

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Marketing
Luxury dips while tech disruptors drive $10.7T in brand value: Kantar

Facing softened demand from consumers in key markets, the category was one of few sectors included in the international market research firm’s annual ranking to record a decline last year.

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Columns
The new administration eased independent contractor rules. Can luxury brands cheer?

Overseen by the Department of Labor, the new enforcement guidelines are rendered effective May 1, 2025.

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Automotive
Mercedes-AMG unveils collaboration with art collective MSCHF

Forged as a part of an activation at the NYCxDesign Festival, the German automaker’s collaborator has transformed its high-end car parts into a bespoke furniture collection.

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Arts and entertainment
Chanel continues support for women directors with upcoming Tribeca Festival talk

The next installation of the Through Her Lens Conversation panel series from the French fashion house takes place in NYC at the Metrograph theater on June 6.

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Apparel and accessories
Valentino Garavani drops Nellcôte handbag campaign

Creative director Alessandro Michele is evoking the spirit of 1970s music culture for a new release from the Italian fashion house’s diffusion line.

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Commerce
Richemont closes fiscal year with 4pc sales increase

The Swiss luxury conglomerate’s jewelry maisons led the positive momentum.

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QUOTE OF THE DAY
Are those ‘original’ products on TikTok legit? Here’s what you need to know
By

Scroll through TikTok, Instagram, Facebook or X, and you’ve probably seen the viral videos: a salesperson claims to be from a factory in China that manufactures luxury goods for top-tier Western brands, just without the logo.

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Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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The new administration eased independent contractor rules. Can luxury brands cheer?
By

Overseen by the Department of Labor, the new enforcement guidelines are rendered effective May 1, 2025.

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Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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