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Marketing

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Facebook adjusts how it counts users for ads planning, measurement

October 15, 2021

Digital offerings, transparency necessary for brand success

October 15, 2021

Brands must learn what makes consumers human: Resonate

October 14, 2021

YouTube is critical for increasing long-term brand value: Launchmetrics

October 13, 2021

Key lessons from China brand failures

October 7, 2021

Burberry tops $5B in brand value: Kantar

October 6, 2021

How to redefine luxury for Gen Z

October 5, 2021

Instagram, TikTok most influential in reaching Gen Z: report

October 4, 2021

Changing luxury: Myths and realities amidst the pandemic

October 4, 2021

Will the new 007 be a blockbuster for luxury?

October 1, 2021

How luxury brands can succeed in China post-COVID-19

September 30, 2021

TikTok expands marketing tools, social commerce offerings

September 29, 2021

Klarna leads pay-later rivals in Gen Z outreach

September 29, 2021

The luxury market is not what it used to be. Here is why

September 27, 2021

Does swapping celebrities damage your brand?

September 24, 2021

With Kris Wu and other idols tainted, what is luxury’s next China strategy?

September 23, 2021

Consumers are mobile gamers, mobile gamers are consumers

September 22, 2021

Global consumer confidence remains flat: Ipsos

September 21, 2021

“Luxury” is in the product, right? Wrong

September 21, 2021

Why retailers should cater to millennial moms this holiday season

September 17, 2021

What China’s changing “996” culture means for luxury

September 17, 2021