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Luxury Unfiltered: Hermès is now luxury’s pricing ceiling. Most brands lack a floor.

September 9, 2026

Luxury Unfiltered: Every luxury claim can now be tested

September 3, 2026

Luxury Unfiltered: The 4P’s were built for mass production. Luxury needs the 4E’s

August 26, 2026

Luxury Unfiltered: Blaming China has become luxury’s most expensive excuse

August 19, 2026

Luxury Unfiltered: Luxury’s next crisis is differentiation

August 12, 2026

Luxury Unfiltered: When the client is not one person

July 29, 2026

Luxury Unfiltered: The sea of sameness is already forming

July 22, 2026

Luxury Unfiltered: The blind test luxury brands never run

July 15, 2026

Luxury Unfiltered: Taylor Swift, Dior and the return of withheld luxury

July 8, 2026

Why the smartest luxury brands are ditching complexity

July 7, 2026

Luxury Unfiltered: The cost of waiting — lessons from the Équité 2026-2030 luxury report

July 1, 2026

Luxury Unfiltered: The customer experience illusion

June 17, 2026

Luxury Unfiltered: What SpaceX’s IPO reveals about luxury value creation

June 10, 2026

Luxury Unfiltered: The Ferrari Luce Verdict —Reinvention is a risk. Devotion is a choice.

May 27, 2026

Luxury Unfiltered: Every luxury turnaround fails in the same place

May 20, 2026

Luxury Unfiltered: Royal Pop from Audemars Piguet and Swatch already has a precedent, and the results are in

May 13, 2026

Luxury Unfiltered: Aspiration cannot be purchased

May 6, 2026

Brand events up 54pc since 2019: Launchmetrics

May 5, 2026

Luxury Unfiltered: Luxury’s listening problem is worse than the industry thinks

April 29, 2026

Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early

April 22, 2026

Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most

April 15, 2026