Luxury Daily

Automotive

Genesis debuts first dedicated Hispanic campaign

With 30- and 15-second spots airing during the NBA Playoffs, FIFA World Cup and MLS matches across key regional markets in both English and Spanish, “El Lujo Está en Ti,” or “Your Purpose is the Ultimate Luxury,” features the GV70.

 

Accor takes Roland-Garros global

Transforming landmark hotels in cities such as Tokyo, São Paulo, and Shanghai, Raffles Paris is at the center of the French hotel giant’s most ambitious Roland-Garros activation yet, with immersive hotel takeovers, a curated courtside lounge and member auctions for seats at the final running May 18 through June 7.

 
Software and technology
OTB Group’s Stefano Rosso to chair Aura Blockchain Consortium

He succeeds Lorenzo Bertelli, head of CSR at Prada Group, at the product authentication nonprofit, now home to more than 50 luxury brand members.

Commerce
Louis Vuitton recruits figure skater Alysa Liu as ambassador

Three months after her record-breaking Olympic run, the 20-year-old athlete is signed to the French fashion house.

Apparel and accessories
Tod’s heads to Forte dei Marmi for ‘Vacanze Italiane’

The Italian fashion label’s Gommino and T-Timeless collections, as well as the new Metal Dots bag, lead its latest campaign, among other summer wardrobe styles.

Retail
‘The Devil Wears Prada 2’ inspires new edit from Vestiaire Collective

The French luxury resale platform has curated more than 500 pre-loved pieces, pairing vintage finds with red-carpet-worthy looks from houses including Dior, Gabriela Hearst, Mugler, Schiaparelli and Valentino.

Events/Causes
Kering to honor actress Julianne Moore with 2026 Women In Motion Award

In addition, Italian filmmaker Margherita Spampinato will receive the program’s Emerging Talent Award during the Cannes Film Festival ceremony on May 17.

Apparel and accessories
Delvaux follows city rhythm in ‘A Brilliant Idea’

The Belgian leather goods house has reimagined its iconic 1958 handbag.

Watches and jewelry
Vacheron Constantin unveils four Louvre-inspired Métiers d’Art timepieces

For the launch, the Swiss watchmaker used items from the museum’s ancient world holdings as its source material, building each chronograph around a specific sculpture from one of four civilizations.

Apparel and accessories
Dior traces fashion heritage at SCAD FASH Museum

The new “Dior: Crafting Fashion” exhibition draws on nearly 100 historic pieces, placing a few on display publicly for the very first time.

Travel and hospitality
‘Peninsula Time’ platformed in dedicated campaign film

The video highlights the luxury hospitality company’s flexible check-in clock, featuring a series of vignettes set across its global properties.

Apparel and accessories
Burberry crowns student winner of Reimagining Materials competition

The British fashion house is making good on its 170th anniversary by training the next generation of designers.

Jewelry
Blancpain opens submissions for 2026 Imaginist Literary Prize

The annual award from the Swiss watchmaker honors novels and short stories from young authors.

Columns
Luxury Unfiltered: Luxury’s listening problem is worse than the industry thinks

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Apparel and accessories
Proceeds from new Prada collection to fund artisan training in India

The Italian fashion label is bringing its “Made In…” series to the region, launching limited-edition sandal designs inspired by traditional Kolhapuri Chappals parallel the three-year program.

Commerce
Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley

The French fashion house has acquired the family-owned vineyard and winery for a reported $39 million.

Events/Causes
Luxury brands launch crossover ambitions at Milan Design Week

Six days of installations, exhibitions and limited-edition debuts from maisons including Baccarat, Jaeger-LeCoultre, Kohler, Loro Piana, Louis Vuitton, Panerai and more led the city’s Salone del Mobile program.

Home furnishings
Boss teams up with Ligne Roset for tailored Togo edition

The collaboration arrives as the German fashion house wades into the home goods category.

Travel and hospitality
Aman unveils plans for first ranch retreat in Texas Hill Country

The project lands as the multinational luxury hospitality company’s Americas pipeline grows.

Apparel and accessories
Moncler, actor Jamie Dornan stretch puffer into summer

Supported by a series of global pop-ups and a new campaign, the Italian fashion company’s signature is heading into warm-weather territory.

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QUOTE OF THE DAY
Luxury Unfiltered: Aspiration cannot be purchased
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Luxury Unfiltered: Luxury’s listening problem is worse than the industry thinks
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Luxury brands are now limited in naming capacity
By

The United States Patent and Trademark Office has declared cosmetics and fragrances are related goods, a decision that carries many implications for industry players producing across categories.

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