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Strategy
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News briefs
Louis Vuitton, Lanvin Group, Hennessy, VF Corporation and luxury clientele

Luxury Daily’s live news: Louis Vuitton pushes heritage trunks in new film as holiday travel ramps up; Lanvin Group absorbs South Korean seller as potential of domestic market grows; Hennessy marks World Soil Day via agroforestry viticulture program; VF Corporation names Benno Dorer as interim president/CEO amidst transition; Luxury brands on alert: Why your most loyal clients break up first.

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Luxury Daily Awards
Inviting nominations for the 2022 Luxury Daily Awards

Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Publisher of the Year, Luxury Researcher of the Year and Luxury Personality of the Year.

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Automotive
BMW, Swarovski partner with ZKW for ‘Iconic Glow’ headlights on BMW i7

The collaboration took a major effort on the part of Swarovski, BMW and ZKW due to the complications of the desired look.

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Apparel and accessories
Supreme to Rolex: How streetwear is transforming luxury watch culture

According to data from Hurun Report, Rolex took over the title of China’s most popular watch brand in 2022 from the previous year’s victor, Patek Philippe.

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News briefs
Day’s wrap: Louis Vuitton, Lanvin Group, Hennessy, VF Corporation and luxury clientele

Luxury Daily’s live news: Louis Vuitton pushes heritage trunks in new film as holiday travel ramps up; Lanvin Group absorbs South Korean seller as potential of domestic market grows; Hennessy marks World Soil Day via agroforestry viticulture program; VF Corporation names Benno Dorer as interim president/CEO amidst transition; Luxury brands on alert: Why your most loyal clients break up first.

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Marketing
Luxury brands on alert: Why your most loyal clients break up first

The question is, why do the most loyal clients break up first? The answer is relatively straightforward.

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Food and beverage
Hennessy marks World Soil Day via agroforestry viticulture program

Protecting the integrity of the “living soil” is at the heart of the program, as Hennessy works to find efforts that benefit both the Cognac product and the environment.

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Apparel and accessories
Lanvin Group absorbs South Korean seller as potential of domestic market grows

One of the few China-based luxury conglomerates, Lanvin Group owns global luxury brands such as Lanvin, Sergio Rossi, Wolford, St. John Knits and Caruso.

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Apparel and accessories
VF Corporation names Benno Dorer as interim president/CEO amidst transition

Struggling with decreasing demand, VF Corporation, one of the leading active brands globally, has appointed Benno Dorer as its temporary CEO since the retirement of Steve Rendle.

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Apparel and accessories
Louis Vuitton pushes heritage trunks in new film as holiday travel ramps up

Louis Vuitton’s video showed the work of its artisans and professionals, speaking to the history of the Courrier 110 Trunk– the product that started the company.

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Automotive
Rolls-Royce’s custom Cullinan arrival heralds haute couture aesthetics

The brightly-colored Cullinans come with an updated “Starlight Tailgate,” mimicking a celestial glow from inside the cabin, while two seats affixed to the vehicle’s rear, Royce-Royce’s signature “Viewing Suites,” gives riders the option of taking in the true night sky.

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Apparel and accessories
Chloé x Barbour outerwear melds French flair, British function

The spring/summer 2023 capsule marks a milestone for the British brand: Chloé is Barbour’s first luxury collaborator.

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Food and beverage
Moët & Chandon debuts “Your Voices” celebration for holidays

Moët & Chandon will help New York preserve what is the oldest and most universal tradition of all – language.

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Apparel and Accessories
LVMH, in new film, highlights experiences of employees falling outside mainstream culture

LVMH has released a short film titled “It’s Everyone’s Business,” in which several of its employees from around the world discuss their lived experiences as people who, for a variety of reasons, have found themselves falling outside of mainstream culture.

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Education
Columbia MBA LEF class to Cartier: Welcoming experience, storytelling and communication are key

Under the guidance of LEF president and Columbia adjunct professor Ketty Maisonrouge, eight students put their heads together to come up with a plan to present to senior members of Cartier’s U.S. team on how to elevate the brand’s client experience.

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Strategy
Subscribe now: Full access to 90,000+ articles, reports, videos and images

We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.

Share on FacebookShare on LinkedInShare on Twitter
News briefs
Porsche, Christian Louboutin, Maserati and Coldwell Banker

Luxury Daily’s live news: Porsche joins UN Global Compact in nod to sustainability; Christian Louboutin breaks cosmic ’50s-themed campaign for Starlight Collection; Maserati streamlines car-buying experience with new digital platform; 40pc of US consumers looking overseas for their next home purchase: report.

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QUOTE OF THE DAY
Data-driven creative helps brands go from global to local
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The dance of applying strategic and creative expertise to local campaigns varies in complexity depending on the level of centralized control at the global level.

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Customer centricity from the inside out
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To create value and increase return on investment, customer experiences and employee experiences walk hand-in-hand to form customer centricity.

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What unionization will mean to luxury fashion
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It is unclear whether COVID shifted priority to personal time and family, caused feelings of fatality that alter rationale for late hours, or something else. What is clear is that there is a dearth of qualified talent applying for jobs in the retail sector.

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Bridalwear battle over social media is cautionary tale for eponymous brands
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Designer Hayley Paige Gutman’s battle against her former employer, JLM Couture Inc., in New York federal court, to maintain control of her social media accounts sheds light on the issues of social media branding and eponymous trademarks.

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