Luxury Daily
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Is it time to reinvigorate your marketing agenda with a heritage strategy?
September 25, 2023 By

Opportunities still exist for brands to create a legacy and leverage the power of heritage.

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The use of AI in marketing: slippery slope or good idea?
August 11, 2023 By

The use of AI in marketing should be approached cautiously by companies in the luxury space.

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How technology is elevating luxury shopping in the age of experience
August 9, 2023 By

Recognizing the need for immersive and engaging shopping experiences, luxury brands are embracing technology-enhanced experiential retail.

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For high-end fashion brands, wellness is the ultimate luxury
July 11, 2023 By

Consumers have become increasingly interested in wellness for many reasons, but two in particular have furthered the intersection between luxury brands and wellness.

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The journey to prosperity: success secrets of America’s affluent
June 30, 2023 By

In a compelling six-month exploration, Affluent Consumer Research Company delves deep into the professional lives of these high-net-worth individuals.

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Unionization and luxury fashion: brands must remain vigilent
June 29, 2023 By

Understanding the effect of unionization on the workplace is of paramount importance.

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Impact of in-store pickup for ecommerce orders
May 31, 2023 By

Amazon accounts for 36.9 percent of all online sales but ecommerce only represents 20 percent of all retails sales in the United States, so, by increasing its store presence, the retailer can increase revenue.

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Luxury retail’s staying power amid economic uncertainty
May 30, 2023 By

Bain & Company projects that the luxury goods market will continue to experience positive growth, rising by 60 percent in value by the end of the decade.

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Acting differently to serve customers of ultra-luxury brands
May 26, 2023 By

Successful niche luxury brands are required to be unique, innovative, insightful and hyper-segmented.

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Transforming the luxury fashion experience with AI-powered chatbots
May 26, 2023 By

The utility of AI in its current iteration is quickly becoming apparent in everything, from more sophisticated digital advertising and testing to content generation.

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How to build trust and bring luxury to jewelry ecommerce
May 25, 2023 By

Brands and retailers understand that they must deliver the same premium experience online that shoppers would get in a physical store to capture loyalty.

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How luxury retailers can stand out in a world of imitations
May 25, 2023 By

How can brands now differentiate authentic purchases from these near-mirror images and make their authentic offerings more appealing, and justify the price premium of going legitimate?

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GA4: What retailers need to know
May 23, 2023 By

Google is sunsetting Universal Analytics for non-360 accounts July 1 to spur the industry to adopt GA4, which has been out of beta since 2020 and provides higher quality, more reliable data for marketers.

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Abounding luxury myths affecting brand performance
May 12, 2023 By

Myths abound with respect to the definition of luxury and luxury’s best customers.

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How I blended strategy with creative
May 12, 2023 By

While marketing is starting to embrace data in new ways, creative is often last to the party. And even those visionary marketing leaders who are looking for data-driven creative talent are unlikely to find it.

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Recognize Indian artisans’ contributions to luxury
April 26, 2023 By

From Alessandro Michele’s Gucci collection, adorned with tigers and butterflies to Dior’s embellished saddle bags and Jennifer Lopez’s jungle-print Versace dress, all were handcrafted in India by the country’s coveted artisans.

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What online marketplaces need to know before INFORM Act imposes new due diligence rules
April 5, 2023 By

U.S. legislators believed that consumers suffered considerably from fraudulent online sales during the COVID-19 pandemic.

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Luxury brands and the banking industry: Russian Roulette anyone?
April 4, 2023 By

Luxury brands are particularly vulnerable to bank collapses because without the debt financing that they offer, they may be left with little options to support their businesses.

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HNW investors will stay the course for now, survey finds
March 24, 2023 By

A majority of affluent consumers are signaling that they will maintain their current levels of luxury spending, and one-fourth even said they expected it to increase over the next 12 months.

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How to focus your influencer strategy on Chinese revenge buying
March 24, 2023 By

Now that China has lifted the remaining COVID restrictions and reopened its borders, we may see another wave of revenge buying drive global luxury sales, and influencers will be in the driver’s seat.

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Could Silicon Valley Bank’s collapse affect luxury brands seeking funding?
March 22, 2023 By

A simple look at Silicon Valley Bank’s internal investments paints a picture of a bank that put too many eggs in the proverbial basket.

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