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Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
January 26, 2022 By

Luxury brands on the vanguard of this new paradigm have found opportunities to navigate the paradox of attempting to be both exclusive and available, timeless and innovative.

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What are the secrets to selling hard luxury to Gen Z in China?
January 25, 2022 By

Whereas luxury, in previous decades, was about exclusivity and conveying wealth and status through the object or logo itself, young luxury consumers today are public and open about their consumption habits and eager to share.

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When will the first luxury brand open its metaverse flagship store?
January 25, 2022 By

Up to 95 percent of all luxury purchase decisions are formed during the digital journey, making all digital brand touch points the new moments of truth.

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3 predictions that may shape luxury retail this year
January 24, 2022 By

As we have learned in the last two years, change is always right around the corner, and 2022 will be no different.

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Luxury retailers to hang on to pricing power this year after strong holiday season
January 17, 2022 By

Taking advantage of hot demand for certain products, the smartest luxury retailers analyzed pricing, inventory and demand trends to stay ahead of the market, confirming the consumer’s willingness to pay full price.

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How retailers and brands can use the metaverse in 2022
January 13, 2022 By

As we move into 2022, you can expect to hear more about the metaverse and its potential impact on the business world.

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What the rise of luxury ecommerce during the pandemic means for the ecosystem
January 12, 2022 By

With the ecommerce influx of the past year-and-a-half, it became infinitely clear that the category, as a whole, must now become more acute at selling directly to the consumer and doing so online.

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2022: The luxury phoenix moment
January 10, 2022 By

Shifts in the market have accelerated and luxury brands are transforming from makers of products to purpose-driven actors in the push for a more sustainable, diverse and equal society.

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What luxury retailers need to know to stay relevant in 2022
January 7, 2022 By

More than ever, brands are competing for the same client. One thing is crystal clear: establish a genuine connection with clients or risk becoming irrelevant.

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Luxury brands enter 2022 with new tech and legal tacks
January 6, 2022 By

The recent annual McKinsey & Co. report, The State of Fashion 2022, outlines major trends that the industry will face in 2021 and suggests strategies to deal with them.

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How customers want to interact online
January 5, 2022 By

Branding – once an exercise that involved plastic signs, billboards and newspaper print ads – has now firmly taken up residence in the world of bits, bytes, smartphones, wearables and, occasionally, a desktop computer.

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4 mistakes ecommerce players make when measuring ROAS
January 4, 2022 By

Most ecommerce businesses rely heavily on advertising to draw customers to their Web sites and, in the case of retargeting, remind them of past visits or past purchase intentions.

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What will successful ecommerce marketing look like in 2022?
December 30, 2021 By

The buying behavior of consumers has changed with the pandemic.

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Are affluent consumers in India transitioning from status signaling to self-transcendence?
December 28, 2021 By

A growing number of young Indian consumers are now making more informed decisions. They show concern for society and environment while making product choices.

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Risks to China’s growth in luxury retail
December 23, 2021 By

New regulations that aim to address financial disparity and personal privacy in China could have a major impact on international sales for luxury brands.

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Top 5 themes to watch next year in public relations
December 21, 2021 By

Attention spans and anxiety levels are being stretched, but the most basic and effective form of communication is also the most overlooked.

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Avoid World War Z
December 16, 2021 By

Gen Z is the youngest, most ethnically diverse and largest generation in American history. They make up 27 percent of our population.

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7 reasons why luxury brands need to prioritize digital transformation in 2022
December 15, 2021 By

Luxury businesses need to find ways to offer the same personalized experience found in physical stores, while catering to the growing demand for digital shopping options.

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Mobile device case manufacturer makes a case for controlling branded products online
December 13, 2021 By

How can trademark law be used to control to whom and where luxury and fashion branded products are sold?

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This holiday season will not be ordinary: 4 challenges facing luxury retailers
October 14, 2021 By

Early shoppers, a shortage of repair pros, in-store returns and logistical costs all loom.

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Changing luxury: Myths and realities amidst the pandemic
October 4, 2021 By

With an absolute number of 56.1 million millionaires in a total population of 7.9 billion, the accumulation of wealth has never been higher.

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