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Data-driven creative helps brands go from global to local
December 5, 2022 By

The dance of applying strategic and creative expertise to local campaigns varies in complexity depending on the level of centralized control at the global level.

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Customer centricity from the inside out
December 2, 2022 By

To create value and increase return on investment, customer experiences and employee experiences walk hand-in-hand to form customer centricity.

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What unionization will mean to luxury fashion
October 17, 2022 By

It is unclear whether COVID shifted priority to personal time and family, caused feelings of fatality that alter rationale for late hours, or something else. What is clear is that there is a dearth of qualified talent applying for jobs in the retail sector.

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Bridalwear battle over social media is cautionary tale for eponymous brands
October 13, 2022 By

Designer Hayley Paige Gutman’s battle against her former employer, JLM Couture Inc., in New York federal court, to maintain control of her social media accounts sheds light on the issues of social media branding and eponymous trademarks.

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Digital transitions that will help luxury brands stay relevant
July 20, 2022 By

Innovation is the parameter for exclusivity, and what better ally than the shape-shifting panorama of digitalization?

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What tech CEOs get wrong about positioning
July 7, 2022 By

Positioning is critical to the success of every tech business, but executives often overlook its importance.

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Q2 luxury real estate: Time on market to increase for luxury listings
July 6, 2022 By

Agents and brokers will have to be more creative in marketing and pricing, leveling with sellers that luxury housing demand is returning to pre-pandemic levels.

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How social media marketing could hurt your business
May 31, 2022 By

So many business leaders think that if they post something about their product on Facebook, Instagram and Twitter, every single day, eventually they will gain traction.

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Will we have MOVID or NOVID?
May 23, 2022 By

MOVID refers to policies and practices that are reactive to More COVID (MOVID), while NOVID refers to those practices and policies that are anticipating no more COVID (NOVID).

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What harnessing first-party data looks like in marketing
May 9, 2022 By

There is tremendous power in harnessing primary data, as this data is unique to your business, data that you direct, collect and own.

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Are New York fashion model and creative shops liable for higher licensing and pay?
April 21, 2022 By

The bill specifically applies to models, classified as employees and independent contractors, and creatives such as photographers, stylists, casting directors, makeup artists and hairdressers.

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2 tips for marketers in the new era of data privacy
March 29, 2022 By

Beginning back this past May, any app that collects end-user data must obtain explicit consent from users. Analytics data suggests that more than 96 percent of users chose to opt-out of tracking.

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Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
March 28, 2022 By

While Cult Gaia may not be in the luxury goods space, the legal issues at the base of the appeal are the same and important for luxury goods companies to consider.

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How Apple iOS data privacy updates made email marketing king – once more
March 25, 2022 By

More browsers are poised to make it difficult for advertisers to run campaigns and track campaign performance.

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Confrontation inevitable between global wealth, risk graphs
March 15, 2022 By

With Russia’s invasion of Ukraine, this geopolitical crisis has brought into sharp focus the intersection of geopolitics, Russian oligarchs, luxury and compliance risks.

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Authentic altered Rolex watches held to be counterfeit
March 8, 2022 By

In a recent decision in a federal case in Texas, Rolex Watch U.S.A. Inc. v. BeckerTime LLC, the court held that the defendant’s altered genuine Rolex watches were counterfeits as a matter of law.

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Inviting opinion pieces on luxury issues, marketing, retail and media
March 1, 2022 By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Working from home as new normal: Are fashion labels ready to bear administrative, financial costs?
February 28, 2022 By

As the pandemic begins to appear in the rearview mirror and our conversations change to a new topic, will fashion companies continue to service their customers as they have done since 2020?

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What luxury consumers desire from bricks-and-mortar retail
January 31, 2022 By

Although the last several years produced many naysayers who predicted that online sales and the pandemic would bring about the death of bricks-and-mortar retail, they were mistaken – at least at this moment.

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Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
January 26, 2022 By

Luxury brands on the vanguard of this new paradigm have found opportunities to navigate the paradox of attempting to be both exclusive and available, timeless and innovative.

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What are the secrets to selling hard luxury to Gen Z in China?
January 25, 2022 By

Whereas luxury, in previous decades, was about exclusivity and conveying wealth and status through the object or logo itself, young luxury consumers today are public and open about their consumption habits and eager to share.

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