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Luxury Unfiltered: AI shopping agents expose luxury’s scale problem
October 7, 2026 By

Luxury Unfiltered is a weekly column by Dr. Daniel Langer, CEO of luxury strategy consultancy Équité and a recognized global top-five luxury key opinion leader.

Luxury Unfiltered: 80pc of luxury growth came from price hikes
September 23, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Luxury Unfiltered: Hermès is now luxury’s pricing ceiling. Most brands lack a floor.
September 9, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.


Luxury Unfiltered: Every luxury claim can now be tested
September 3, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Luxury Unfiltered: The 4P’s were built for mass production. Luxury needs the 4E’s
August 26, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Luxury Unfiltered: Blaming China has become luxury’s most expensive excuse
August 19, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.


What Louis Vuitton v. Molly Tea means for well-known marks
August 18, 2026 By

Under Chinese trademark law, and similarly in the U.S., well-known trademarks enjoy protection across all categories to protect well known brands from dilution of their identity.

Luxury Unfiltered: Luxury’s next crisis is differentiation
August 12, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Luxury Unfiltered: When the client is not one person
July 29, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.


Luxury Unfiltered: The sea of sameness is already forming
July 22, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Decorative design or brand identifier?: Chrome Hearts v. Nordstrom
July 21, 2026 By

The lawsuit between the fine jeweler and the retailer illustrates how a decorative design can be source-identifying.

Luxury Unfiltered: The blind test luxury brands never run
July 15, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.


Luxury Unfiltered: Taylor Swift, Dior and the return of withheld luxury
July 8, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Why the smartest luxury brands are ditching complexity
July 7, 2026 By

In a market saturated by choice, complexity and constant noise, simplicity has become a powerful differentiator.

Luxury Unfiltered: The cost of waiting — lessons from the Équité 2026-2030 luxury report
July 1, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.


Luxury Unfiltered: The customer experience illusion
June 17, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

AI-generated marketing campaigns and luxury brands: A match not made in heaven
June 16, 2026 By

Like many users, luxury brands are not immune to improper use of AI.

Luxury Unfiltered: What SpaceX’s IPO reveals about luxury value creation
June 10, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.


From proof to poetry: Why modern luxury needs to mean something
June 2, 2026 By

If luxury has taught us anything, it is this: performance alone has never been enough.

Luxury Unfiltered: The Ferrari Luce Verdict —Reinvention is a risk. Devotion is a choice.
May 27, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Luxury Unfiltered: Every luxury turnaround fails in the same place
May 20, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.