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This holiday season will not be ordinary: 4 challenges facing luxury retailers
October 14, 2021 By

Early shoppers, a shortage of repair pros, in-store returns and logistical costs all loom.

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Changing luxury: Myths and realities amidst the pandemic
October 4, 2021 By

With an absolute number of 56.1 million millionaires in a total population of 7.9 billion, the accumulation of wealth has never been higher.

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Of customizers and counterfeits: How genuine customized Nike sneakers can become counterfeits
October 1, 2021 By

Authentic goods, too, can turn into counterfeits as a matter of law, depending on how extensively they are altered.

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The luxury market is not what it used to be. Here is why
September 27, 2021 By

The term “luxury” has always been difficult to define, especially as its essence is always changing.

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Typography company’s legal saga demonstrates difficulties of protecting creations without IP rights
September 20, 2021 By

Outside of traditional IP rights there are few paths that the originators of creative expressions can take to prevent the theft of their intellectual property, leaving them practically defenseless when confronted with such misuse.

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Beyond Beeple: The real value of NFTs for luxury brands
September 13, 2021 By

For better or worse, scarcity and exclusivity are founding values of the luxury goods industry — values that have made most luxury brands extremely slow to adapt to digital world in which things are easily replicated.

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How do you take a luxury experience and digitize it?
August 31, 2021 By

While many industries were able to adapt and embrace the new digital frontier, for others, finding a substitution for in-person experiences was more difficult.

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Future of luxury retail: Less gadgets, more experiences
August 26, 2021 By

Luxury brands are currently signing more short-term leases in newer or unfamiliar markets.

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Why luxury brands cannot ignore TikTok
August 13, 2021 By

The Chinese video-sharing platform was the only app not owned by Facebook to make the global list of top five downloads, taking the leading spot for the first time over Facebook.

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Does marketing change in an inflationary environment?
August 12, 2021 By

According to the new U.S. Labor Department stats, inflation pushed up to 5 percent for the 12 months ended May 31 – a 13-year high. For many marketers who have spent the past 18 months riding a stomach-turning economic roller coaster, this news may seem hard to understand.

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Designing the sound of luxury: Amplifying emotional connections
August 10, 2021 By

When it comes to the audio-first era that is upon us, luxury brands are mostly silent.

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Posting photos to Instagram without a license leads to legal woes for brand
August 2, 2021 By

One particularly insidious issue that has entrapped numerous social media users is the posting of photos of themselves or their products to which they do not own the rights to, resulting in legal actions for copyright infringement.

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Inviting opinion pieces on luxury issues, marketing, retail and media
July 29, 2021 By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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How constructive feedback can empower marketers
July 15, 2021 By

For some of us, negative comments toward past work are etched into our minds and influence all of our work moving forward.

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Inviting opinion pieces on luxury issues, marketing, retail and media
July 9, 2021 By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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The return of experiential retailing
July 6, 2021 By

More than $2.5 trillion in savings was accrued over the pandemic. Moreover, the wealthiest 10 percent of Americans added more than $8 trillion to their net worth.

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How to market in an increasingly digitized industry
July 2, 2021 By

The marketing and sales funnel has dramatically changed, especially since COVID-19 hit.

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Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data
June 28, 2021 By

Thanks to the release of Apple’s latest operating system, iOS14.5, apps will have to ask users to opt in for tracking. While it is early, one analysis found that only about 4 percent or 5 percent of Apple users are opting in so far.

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Are you ready for your next trade show?
June 17, 2021 By

There is also something to be said about talking to people face-to-face. And maybe you will have a chance encounter that could not happen online.

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The knotty relationship between luxury and social responsibility
June 8, 2021 By

Insight into the dynamics of this relationship comes courtesy of a new social listening study called “Luxury Brand CSR Perception Analysis: A Consumer Voice Snapshot.”

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How luxury brands can win Gen Z and millennial shoppers
May 24, 2021 By

A more democratic-minded strategy will increase sales this summer and beyond.

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