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Luxury Unfiltered: Hermès is now luxury’s pricing ceiling. Most brands lack a floor.
September 9, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Luxury Unfiltered: Every luxury claim can now be tested
September 3, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Luxury Unfiltered: The 4P’s were built for mass production. Luxury needs the 4E’s
August 26, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.


Luxury Unfiltered: Blaming China has become luxury’s most expensive excuse
August 19, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

What Louis Vuitton v. Molly Tea means for well-known marks
August 18, 2026 By

Under Chinese trademark law, and similarly in the U.S., well-known trademarks enjoy protection across all categories to protect well known brands from dilution of their identity.

Luxury Unfiltered: Luxury’s next crisis is differentiation
August 12, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.


Luxury Unfiltered: When the client is not one person
July 29, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Luxury Unfiltered: The sea of sameness is already forming
July 22, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Decorative design or brand identifier?: Chrome Hearts v. Nordstrom
July 21, 2026 By

The lawsuit between the fine jeweler and the retailer illustrates how a decorative design can be source-identifying.


Luxury Unfiltered: The blind test luxury brands never run
July 15, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Luxury Unfiltered: Taylor Swift, Dior and the return of withheld luxury
July 8, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Why the smartest luxury brands are ditching complexity
July 7, 2026 By

In a market saturated by choice, complexity and constant noise, simplicity has become a powerful differentiator.


Luxury Unfiltered: The cost of waiting — lessons from the Équité 2026-2030 luxury report
July 1, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Luxury Unfiltered: The customer experience illusion
June 17, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

AI-generated marketing campaigns and luxury brands: A match not made in heaven
June 16, 2026 By

Like many users, luxury brands are not immune to improper use of AI.


Luxury Unfiltered: What SpaceX’s IPO reveals about luxury value creation
June 10, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

From proof to poetry: Why modern luxury needs to mean something
June 2, 2026 By

If luxury has taught us anything, it is this: performance alone has never been enough.

Luxury Unfiltered: The Ferrari Luce Verdict —Reinvention is a risk. Devotion is a choice.
May 27, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.


Luxury Unfiltered: Every luxury turnaround fails in the same place
May 20, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Is kindness the key to building brand loyalty?
May 19, 2026 By

For the first time in history, luxury brands are serving four to five generations of consumers at once, each with distinct perspectives, values and ways of experiencing the world.

Luxury Unfiltered: Royal Pop from Audemars Piguet and Swatch already has a precedent, and the results are in
May 13, 2026 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.