Research
January 21, 2016
Image courtesy of Rolls-Royce
By Nancy Buckley
NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.
{"ct":"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","iv":"9df7ba1cf51e2fe43fd1124a4fb69e7d","s":"2909525ae84c19d1"}
Share your thoughts. Click here