Research
January 21, 2016
Image courtesy of Rolls-Royce
By Nancy Buckley
NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.
{"ct":"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","iv":"a91fb9407a1c75106ebfee7710450eb0","s":"dad7b031a930653c"}
Share your thoughts. Click here