Research
January 21, 2016
Image courtesy of Rolls-Royce
By Nancy Buckley
NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.
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","iv":"db6512e9ed1d23b5e8365e75a48f9bd5","s":"542c9090c38de023"}
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