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Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Dior confirms Jonathan Anderson as sole creative director
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  3. Loewe honors 2025 Craft Prize finalists
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  5. 71pc of CMOs plan to invest more than $10M in AI through 2028: BCG
  6. Ennismore signs new properties in Mexico, US
  7. Aston Martin reveals newest Lego collaboration
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Dior confirms Jonathan Anderson as sole creative director