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Multichannel

Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Film textures, timeless settings frame new holiday story from Miu Miu
  2. Bergdorf Goodman unveils vibrant holiday window displays
  3. Natural Diamond Council introduces next CEO
  4. Prada Linea Rossa backs intense wingsuit stunt
  5. Valentino Garavani presents DeVain Digital Creative Project
  6. Pinterest launches TV features
  7. Tightened consumer pool, tier polarization redefining luxury landscape: Bain, Altagamma
  8. Rolls-Royce extends House Charity partnership to 2026
  9. Fashion prepares for challenging year ahead: BoF, McKinsey
  10. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
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