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Multichannel

Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Disruption is focus of FT Business of Luxury Summit May 20-22
  2. Swarovski, Ariana Grande release sophomore capsule collection
  3. Dior reinvigorates Miss Dior with latest floral romance
  4. Top luxury campaigns of 2025: LVMH, F1
  5. The Macallan brings ‘Distil Your World’ series to Paris
  6. Webinar on March 13: “China: Route Forward for Luxury”
  7. Prada Beauty sets tone with Touch campaign
  8. Coty shakes up board, announces resignations
  9. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  10. Shortening the recovery time for luxury retail: Re-boarding the workforce
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