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Dec. 21, 2024
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Multichannel

Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Wearables, AI at forefront of 2025’s digital trends: IMG
  3. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. BMW sets record with funds raised for education at playoff event
  7. Happy Holidays!
  8. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  9. Balenciaga Music bridges cultures with Chinese pianist Wu Muye
  10. Rolex partners with Melbourne’s National Gallery of Victoria
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RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman