Multichannel
September 18, 2015
Image from Holt Renfrew's #AllTogetherAtHolts campaign
By Forrest Cardamenis
NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.
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","iv":"0105b78c4298c0f0bffd775c7ed92a01","s":"945814e15777a817"}
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