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Multichannel

Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. LVMH buys French publisher Les Editions Croque Futur
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  3. Puig, Rizzoli present new book at Paris event
  4. Burberry honors Year of the Horse
  5. Rolex Testimonees grace brand-first docuseries
  6. Kylian Mbappé leads spring/summer 2026 campaign from Dior
  7. ‘Electricity at Its Finest’ turns spotlight on luxury EVs from Lexus
  8. Genesis returns as partner of TGL golf league
  9. Louis Vuitton kicks off 130th anniversary celebration of Monogram motif
  10. With latest bridal campaign, Boucheron plays matchmaker
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L’Oréal previews upcoming releases at CES 2026
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Genesis returns as partner of TGL golf league