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Multichannel

Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Discovery defines new chapter for Rosewood
  2. Saks Fifth Avenue Foundation supports World Mental Health Day
  3. Behind-the-scenes stills accompany new campaign for Cartier LOVE Unlimited
  4. Golden Goose Arena opens to the public
  5. Bentley expands showroom network in India
  6. Estée Lauder onboards actress Nia Long as brand ambassador
  7. Le Bon Marché Rive Gauche debuts canine-themed retail display
  8. Kering awards sustainable innovations in Tokyo
  9. Lalique opens five-story flagship in New York
  10. Vestiaire Collective replaces CEO
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