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Brand strength relies on stability, consistency and trust, says Breguet exec

January 22, 2016

An Art Deco period clock by Breguet An Art Deco period clock by Breguet

 

By Jen King

NEW YORK – In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell the worries of affluent consumers by effectively leveraging brand history, according to an executive from Swiss watchmaker Breguet.

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  1. Is Diwali the new Chinese New Year?
  2. New golf-inspired Lexus x Malbon collection revealed
  3. Trust starts at the factory gate
  4. Louis Vuitton platforms new menswear collection with partnerships, pop-up
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Tiffany, Bulgari share design aesthetics in September/October edition of Veranda
  7. Balenciaga, Lamborghini rev up ready-to-wear collaboration
  8. LuxExperience cuts 700 jobs as part of YNAP transformation plan
  9. Prada taps ‘Re-Nylon’ profits to resource environmental education
  10. Stuart Weitzman’s fall campaign embraces New York City
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