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Brand strength relies on stability, consistency and trust, says Breguet exec

January 22, 2016

An Art Deco period clock by Breguet An Art Deco period clock by Breguet

 

By Jen King

NEW YORK – In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell the worries of affluent consumers by effectively leveraging brand history, according to an executive from Swiss watchmaker Breguet.

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  1. CFDA, Ralph Lauren back American fashion production with dual grant launch
  2. For spring/summer 2026, Prada explores art of imagemaking
  3. Versace celebrates 20 years of DV One timepiece
  4. Saint Laurent taps model Bella Hadid for Mombasa Bag revival
  5. Burberry drops new Gabardine Capsule
  6. Christie’s promotes luxury auction sales lead to global role
  7. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  8. Omega continues Milano Cortina 2026 countdown
  9. Off the Cuff: A Q&A with Condé Nast's Elizabeth Herbst-Brady
  10. Lucid, Uber debut autonomous luxury taxi service
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