Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"f918e38361998512177cdd97f9881a87","s":"e24bd99f189154c7"}
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