Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"3180fe3fab51b5d53e4c699b51b67eeb","s":"b84cee78396430bc"}
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