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Retail

Businesses need to funnel Chinese strategy into worldwide points of sale

January 19, 2018

Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci uses to promote sales in China. Photo credit: Shutterstock Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock

 

By Brielle Jaekel

NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.

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  1. Trust and transparency: The new sustainability currency for luxury
  2. Actor Tom Holland reps Prada Beauty as global ambassador
  3. Zegna unveils expanded global sustainability initiative
  4. YSL Beauty enlists actor Austin Butler as face of new fragrance
  5. Soho Farmhouse wellness retreat concept debuts in Ibiza
  6. JLR announces executive handover after CEO resigns
  7. Marc Jacobs embraces joy for fall/winter 2025
  8. Caleres closes Stuart Weitzman deal, promotes SVP to brand president
  9. Prada taps Kendall Jenner for fall/winter campaign
  10. Tiffany & Co. launches Tokyo flagship store
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