Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"08010673f4d41a7acdb01ed1db7bb987","s":"539a8516cf06f481"}
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