Luxury Daily
The authority in luxury news.
April 22, 2025
  1. Diageo creates world’s lightest whisky bottle
  2. Prada sails into summer in new campaign
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. American rapper Kendrick Lamar joins Chanel as ambassador
  5. DoDo reintroduces namesake with ‘Nature of Icons’
  6. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  7. Rue La La makes private sale shopping accessible on Android devices
  8. YSL Beauty to launch fragrance activation at Macy's Flower Show
  9. Gucci honors Lunar New Year
  10. Luxury Unfiltered: How lack of brand storytelling destroys luxury brands
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Businesses need to funnel Chinese strategy into worldwide points of sale

January 19, 2018

Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci uses to promote sales in China. Photo credit: Shutterstock Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock

 

By Brielle Jaekel

NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Diageo creates world’s lightest whisky bottle
  2. Prada sails into summer in new campaign
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. American rapper Kendrick Lamar joins Chanel as ambassador
  5. DoDo reintroduces namesake with ‘Nature of Icons’
  6. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  7. Rue La La makes private sale shopping accessible on Android devices
  8. YSL Beauty to launch fragrance activation at Macy's Flower Show
  9. Gucci honors Lunar New Year
  10. Luxury Unfiltered: How lack of brand storytelling destroys luxury brands
VIDEOS
More Videos

MORE IN Retail
Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
First quarter sales up 7pc at Hermès
Holt Renfrew expands beauty product recycling program
Maison Margiela launches pop-up at Nordstrom NYC
Vestiaire Collective releases first-ever Resale Buying Guide
LVMH faces stagnant Q1 sales



RECENT ARTICLES
Brioni launches anniversary capsule at Bergdorf Goodman
Diageo creates world’s lightest whisky bottle
YSL Beauty to launch fragrance activation at Macy’s Flower Show

DoDo reintroduces namesake with ‘Nature of Icons’
Prada sails into summer in new campaign
Acqua di Parma opens doors to Parisian flagship