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Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
August 19, 2025 By

With tariffs hovering at 15 percent, long-term and thoughtful planning will preserve a brand’s reputation and customer loyalty.

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AI in luxury hospitality: Keeping five-star service human
August 18, 2025 By

Digital literacy is now as important as cultural fluency.

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Luxury Unfiltered: Opting for access over ownership, the next generation is redefining luxury
August 13, 2025 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Message in a bottle: The power of time and age for luxury brands
August 12, 2025 By

A founding date in a resort’s new logo or a boast about being “first in the category” stops short of making history meaningful to modern audiences.

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Redesigning luxury’s growth logic: From obsolescence to regeneration
August 11, 2025 By

Brand design, often treated simply as a marketing tool – aligning positioning, personality and purpose – has the potential to help address the deeper structural problems our industry faces.

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Luxury Unfiltered: Why some brands will soar while others sink in luxury’s make or break moment
August 6, 2025 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Trust and transparency: The new sustainability currency for luxury
August 5, 2025 By

In this economic, political and environmental climate, brands that can’t prove their positive impact will lose relevance, relationships and ultimately, revenue.

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Luxury Unfiltered: Is your brand still flying?
July 30, 2025 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury Unfiltered: What luxury clients want but rarely say out loud
July 23, 2025 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury Unfiltered: The psychology of service fatigue, and why luxury clients disengage
July 16, 2025 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury Unfiltered: When was the last time you truly surprised your client?
July 9, 2025 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Lessons from public trials: When is recording permitted?
July 8, 2025 By

Video surveillance and recording conversations, if used properly, can be a vital tool for safety, mitigation of crime and other risks.

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Luxury Unfiltered: Dior’s new chapter is a masterclass in strategic storytelling
July 2, 2025 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury Unfiltered: Is your brand still leading? The strategic wake-up call luxury cannot ignore
June 25, 2025 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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How luxury brands are deploying agentic AI to enhance customer experiences
June 19, 2025 By

The term describes artificial intelligence systems capable of operating independently, making decisions and taking actions without direct human intervention.

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Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
June 18, 2025 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Introducing ‘Heirloomcore’
June 17, 2025 By

Amid the luxury slowdown, a new kind of status emerges — one built not on logos, but on longevity, emotion and the quiet power of keeping something forever.

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Luxury is about to have its McDonald’s moment
June 16, 2025 By

Like the fast food giant did over a decade ago, luxury needs to rebuild trust, be truthful and hold itself accountable.

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Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
June 11, 2025 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Is the sea of sameness killing luxury?
June 10, 2025 By

A luxury brand that thrives in uncertain times, across decades, and with an ever-evolving consumer and media landscape must aim to be different from its competition.

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Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
June 4, 2025 By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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