Marketing
January 17, 2019
Burberry is expanding its ecommerce reach. Image courtesy of Burberry
By Sarah Ramirez
NEW YORK – Marketers need to stop compartmentalizing store shoppers and online consumers and begin treating them as one and the same.
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","iv":"310107547fe0081dc50d5e6702267c6f","s":"1bfe8c0f66fd416c"}
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