Marketing
January 17, 2019
Burberry is expanding its ecommerce reach. Image courtesy of Burberry
By Sarah Ramirez
NEW YORK – Marketers need to stop compartmentalizing store shoppers and online consumers and begin treating them as one and the same.
{"ct":"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","iv":"8102177a57a8509e0c371b46c129bed3","s":"c5bb80f807feb056"}
Share your thoughts. Click here