Marketing
January 17, 2019
Burberry is expanding its ecommerce reach. Image courtesy of Burberry
By Sarah Ramirez
NEW YORK – Marketers need to stop compartmentalizing store shoppers and online consumers and begin treating them as one and the same.
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","iv":"3179964bca7298f3fcabc1170bc8bc4c","s":"3c5563fce6a49a11"}
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