Multichannel
January 21, 2016
Image from Carolina Herrera The Art of Seduction campaign
By Nancy Buckley
NEW YORK – Tying together a brand’s story is essential to the introduction of a new product, according to an executive from Lloyd&Co. at Luxury FirstLook: Strategy 2016 on Jan. 20.
{"ct":"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","iv":"0eea26d118fe0e567dbe63fd35c7f9b3","s":"3b1fb79ba411f080"}
Share your thoughts. Click here