Multichannel
January 21, 2016
Image from Carolina Herrera The Art of Seduction campaign
By Nancy Buckley
NEW YORK – Tying together a brand’s story is essential to the introduction of a new product, according to an executive from Lloyd&Co. at Luxury FirstLook: Strategy 2016 on Jan. 20.
{"ct":"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","iv":"b6db47347267a7015322f2bab76d50fa","s":"d807e6d2bf6387d1"}
Share your thoughts. Click here