Multichannel
January 21, 2016
Image from Carolina Herrera The Art of Seduction campaign
By Nancy Buckley
NEW YORK – Tying together a brand’s story is essential to the introduction of a new product, according to an executive from Lloyd&Co. at Luxury FirstLook: Strategy 2016 on Jan. 20.
{"ct":"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","iv":"846bbd825063abb2775b0c6751c96e12","s":"72ba46a6b95fd559"}
Share your thoughts. Click here