Marketing
January 20, 2017
Image courtesy of SH Group's f 1 Hotels
By Jen King
NEW YORK – As consumer expectations lean increasingly toward transparency, a brand’s dedication to sustainable business practices is more important than ever before, said panelists at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.
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","iv":"a181c9ceca161a5187d3d360a6cc5eb1","s":"54abe65c3e8ed46e"}
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