Marketing
January 20, 2017
Image courtesy of SH Group's f 1 Hotels
By Jen King
NEW YORK – As consumer expectations lean increasingly toward transparency, a brand’s dedication to sustainable business practices is more important than ever before, said panelists at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.
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","iv":"128a37cfd6a7c24f193cef483596dc05","s":"ff5b9bead0d42cd7"}
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