Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"e1ebfb62425c3227586241daae29bf94","s":"de0a111d4f96586a"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays