Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"98a5832bb5178eab22a8abb0e75f352b","s":"cb527871f14e8688"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays