Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"aee0da91e2e0af48354e3eccd7155091","s":"d852b927c3a71b3a"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays