Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"0027c1d0562007f1e509a78c0034b7d5","s":"468a290f084a2584"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays