Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays