Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays