Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"aa243f5d5351471c706fb161b1480805","s":"f3473d21ca6c2020"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays