Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"19da9f5c79909318e64c5de90e281b89","s":"a3b2df4fdd66d734"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays