Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays