Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"2e8d3f30e9294c69fb6041fd581d0751","s":"8d529dc11a8e7aa9"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays