Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays