Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"6c79187d83aefe99ce2642ceebf3ad16","s":"e776a0b5ba7115ea"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays