The collaboration brings the German automaker's latest lineup of electric and plug-in hybrid models to Indian Wells, California, where the annual tournament is underway.
The French luxury conglomerate credits the 29-year-old leader executive with spearheading such developments as the global partnership between LVMH and Formula 1.
Laddering up to the Italian fashion house’s classic this June, the hospitality group is introducing an exclusive doubles invitational, recruiting champions as coaches in collaboration with the luxury brand.
The Swiss watchmaker is enhancing client experiences in-store, adding more timepieces, including boutique-exclusive models, and a new customization area for bespoke services to the reopened location.
Promoting ready-to-wear inspired by lush landscapes, the French label is connecting with Michelin-starred chefs for its exclusive global Vivre au Vert dining series.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Kicking off in-store and online this month, the British department store chain is exploring cultural fixations with a “biannual celebration of the season’s most irresistible ideas and objects.”