Marketing
January 18, 2018
WeChat becomes vital in connecting to consumers across the globe as conversation commerce grows. Image credit: Longchamp
By Brielle Jaekel
NEW YORK — As emotional decision-making continues to uproot the retail industry, conversational commerce will become a major tool in retailers' arsenal this year.
{"ct":"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","iv":"6d2c6daa753fd3f818b2947cb7a1b5db","s":"9fc0621f8abf47af"}
Share your thoughts. Click here