Luxury Daily
The authority in luxury news.
Sep. 12, 2025
  1. Is Diwali the new Chinese New Year?
  2. Trust starts at the factory gate
  3. Gucci studies connection in spring/summer 2025 campaign
  4. Tiffany, Bulgari share design aesthetics in September/October edition of Veranda
  5. Balenciaga, Lamborghini rev up ready-to-wear collaboration
  6. Stuart Weitzman’s fall campaign embraces New York City
  7. Up, down or flat: Experts punt on several luxury sectors’ year-ahead outlook
  8. Celebrity ambassadors reintroduce Rouge Dior
  9. Mulberry aims to save the world through handbags
  10. Luxury Unfiltered: The new luxury client and the power of experience
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

Luxury automakers lead the way in effective TV advertising

November 23, 2015

Image from Mercedes-Benz film Image from Mercedes-Benz film

 

By Forrest Cardamenis

German automaker Mercedes-Benz is once again the top advertiser in the luxury automotive game, according to advertising consultancy firm Ace Metrix.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Is Diwali the new Chinese New Year?
  2. Trust starts at the factory gate
  3. Gucci studies connection in spring/summer 2025 campaign
  4. Tiffany, Bulgari share design aesthetics in September/October edition of Veranda
  5. Balenciaga, Lamborghini rev up ready-to-wear collaboration
  6. Stuart Weitzman’s fall campaign embraces New York City
  7. Up, down or flat: Experts punt on several luxury sectors’ year-ahead outlook
  8. Celebrity ambassadors reintroduce Rouge Dior
  9. Mulberry aims to save the world through handbags
  10. Luxury Unfiltered: The new luxury client and the power of experience
VIDEOS
More Videos

MORE IN Research
Luxury purchase intent growing: Saks Global
Searches for vintage items showing visible wear, ‘fair condition’ listings trending: The RealReal
Mass market beauty outpaces luxury in H1: Circana
Kering regenerates 2.74M acres of land through sustainability fund
80pc of adults interested in fractional property ownership: Pacaso
Travel remains top of mind for HNWIs: Altiant



RECENT ARTICLES
Graff to launch ‘65 Year Exhibition’ in Shanghai
Audi welcomes Adidas as official F1 apparel partner
Audemars Piguet continues 150th anniversary celebration in Hong Kong

Alila Hotels drops ‘A World Awaits’ campaign
Luxury purchase intent growing: Saks Global
Pacaso appoints David Kallery as president