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Marketing

Luxury consumers trending toward goodness in purchases, values

January 18, 2018

Shopping has now become experiential. Image credit: The Peninsula Hotels and Resorts

 

By Nancy Buckley

NEW YORK – Luxury brands must strive for a higher purpose in products, people and the environment, according to the managing partner of YouGov.

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  1. Diageo creates world’s lightest whisky bottle
  2. Prada sails into summer in new campaign
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. American rapper Kendrick Lamar joins Chanel as ambassador
  5. DoDo reintroduces namesake with ‘Nature of Icons’
  6. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  7. Rue La La makes private sale shopping accessible on Android devices
  8. YSL Beauty to launch fragrance activation at Macy's Flower Show
  9. Gucci honors Lunar New Year
  10. Luxury Unfiltered: How lack of brand storytelling destroys luxury brands
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