Marketing
January 18, 2018
Shopping has now become experiential. Image credit: The Peninsula Hotels and Resorts
By Nancy Buckley
NEW YORK – Luxury brands must strive for a higher purpose in products, people and the environment, according to the managing partner of YouGov.
{"ct":"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","iv":"eda783b8a46fc476781f4882e31723f1","s":"0153f05f0339acf7"}
Share your thoughts. Click here