Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"8bbd56404244a7a1775438507ae7e9c3","s":"a5f4385c37b22eb3"}
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