Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
{"ct":"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","iv":"d4ead3e96bfbb7ed4f053b404b206c25","s":"9dd1e594fbc1d9b4"}
Share your thoughts. Click here