Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"28412f38674a26ef4bfca88c2d7a97f1","s":"8f9f4247f092b300"}
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