Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"a0cb26b35df5397cee6b8c3fda9116d0","s":"7864a4359c837b38"}
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