Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"35c9f497fad35df328c2ef1489f78d96","s":"617dd2ef910e92eb"}
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