Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"8e6eaec85c404b13c7ac1d73a8361e6f","s":"34c6ea93e67f5aef"}
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