Advertising
January 20, 2017
BMW campaign on NY Times, from T Brands
By Brielle Jaekel
NEW YORK – During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T Brand Studio made a bold prediction, claiming there is a chance that traditional advertising studios will become obsolete in favor of in-house brand studios.
{"ct":"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","iv":"b20c348737d39783a6c73c338c703190","s":"f5d76ef6a5abdd8c"}
Share your thoughts. Click here