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Advertising

Native studios will put traditional advertising studios out of business: NY Times exec

January 20, 2017

BMW campaign on NY Times, from T Brands BMW campaign on NY Times, from T Brands

 

By Brielle Jaekel

NEW YORK – During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T Brand Studio made a bold prediction, claiming there is a chance that traditional advertising studios will become obsolete in favor of in-house brand studios.

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  1. Luxury purchase intent growing: Saks Global
  2. Alila Hotels drops ‘A World Awaits’ campaign
  3. Moët Hennessy creates off-track experience at Italian Grand Prix
  4. Is Diwali the new Chinese New Year?
  5. Ardbeg unveils hotel near historic Islay distillery
  6. Tod’s taps Xiao Zhan as newest brand ambassador
  7. New golf-inspired Lexus x Malbon collection revealed
  8. Luxury Unfiltered: Luxury’s silent crisis and why client trust is the new scarcity
  9. Pacaso appoints David Kallery as president
  10. Trust starts at the factory gate
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