Luxury Daily, March 11, 2011 – Dior achieves impact of TV and print via VIVmag advertising Luxury Daily, March 10, 2011 – Chanel evokes exclusivity with new multimedia channel for loyalists Luxury Daily, March 9, 2011 – Bloomingdale’s embeds multichannel touch points into direct mail strategy Luxury Daily, March 8, 2011 – Bulgari sale to LVMH sends message: Scale key to long-term survival Luxury Daily, March 4, 2011 – Will print make comeback as marketers struggle with Internet clutter? Luxury Daily, March 3, 2011 – Lexus unveils largest multichannel campaign in brand history Luxury Daily, March 2, 2011 – Lesson to Dior: Loose lips sink ships Luxury Daily, March 1, 2011 – Tom Ford shares vision and inspiration via Sirius XM series Luxury Daily, Feb. 28, 2011 – Ralph Lauren underscores athletic roots via iPad app Luxury Daily, Feb. 25, 2011 – Is Moschino’s full-screen Web site a flop? Luxury Daily, Feb. 24, 2011 – Gucci strays into automotive sector with launch of Fiat vehicle Luxury Daily, Feb. 23, 2011 – Chanel ignites ecommerce strategy with mobile-optimized Web site Luxury Daily, Feb. 22, 2011 – Nordstrom takes the fight to flash sales Luxury Daily, Feb. 18, 2011 – IMG to unleash ambitious social media push with fashion portal Luxury Daily, Feb. 17, 2011 – Bluefly CEO: Luxury shoppers show signs of frugality fatigue Luxury Daily, Feb. 16, 2011 – Burberry, Bottega Veneta in-store experience gets mystery shopper thumbs-up Luxury Daily, Feb. 15, 2011 – Are television ads effective? Luxury Daily, Feb. 14, 2011 – Is Fashion Week’s increased inclusivity diluting its value? Luxury Daily, Feb. 11, 2011 – Net-A-Porter taps Google TV for commerce-enabled video Luxury Daily, Feb. 10, 2011 – Conde Nast exec: Increased use of Web may mean less time in-store Luxury Daily, Feb. 9, 2011 – Luxury consumer spend up 4pc year-over-year: study Luxury Daily, Feb. 7, 2011 – Swarovski strengthens commitment to women’s heart health via in-store celebration Luxury Daily, Feb. 4, 2011 – BMW opts out of traditional channels for campaign promoting ActiveE model Luxury Daily, Feb. 3, 2011 – Ritz-Carlton backs First Lady’s bid for corporate youth mentoring Luxury Daily, Feb. 2, 2011 – Mercedes-Benz 360-degree marketing strategy increases sales 14pc Luxury Daily, Feb. 1, 2011 – Is luxury online advertising in danger with DMA behavioral targeting enforcement? Luxury Daily – Jan. 31, 2011 – Tiffany & Co., Gilt Groupe, Audi already suiting up for the big game Luxury Daily, Jan. 28, 2011 – Valentino, Cartier, D&G go beyond mere banners in Vogue app sponsorship « Previous archives Next archives »
