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Events/ Causes

Personalization is key for beauty omnichannel strategy: L’Oreal Luxe exec

January 17, 2014

 

By Sarah Jones

NEW YORK - Luxury cosmetic brands need to focus on a customer-driven messaging strategy to see results, said a L’Oreal Luxe executive at Luxury FirstLook: Strategy 2014.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
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