Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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