Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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