Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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