Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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","iv":"2a9366c11173f22366acd747073eb118","s":"b2a6aea4cefd6aad"}
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