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Events / Causes

Luxury is overpenetrated online: former Saks exec

January 16, 2014

 

By Sarah Jones

NEW YORK - Luxury retailers need to focus on information to selectively target consumers within an omnichannel marketing and commerce strategy that gives unique marketing messaging based on shopping habits and location, said a former Saks Fifth Avenue executive at Luxury FirstLook: Strategy 2014.

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  1. Authentic announces Barneys New York Residences in Tulum
  2. Alexandre Arnault named CEO of wines, spirits division at LVMH
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Vestiaire Collective partners with influencers to combat fast fashion
  5. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  9. Luxury Unfiltered: The real reason luxury brands fail
  10. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
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