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Events / Causes

Luxury is overpenetrated online: former Saks exec

January 16, 2014

 

By Sarah Jones

NEW YORK - Luxury retailers need to focus on information to selectively target consumers within an omnichannel marketing and commerce strategy that gives unique marketing messaging based on shopping habits and location, said a former Saks Fifth Avenue executive at Luxury FirstLook: Strategy 2014.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Coty earns ‘A’ score from CDP
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