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Luxury legacy created by brand mission and mythology

September 17, 2015

Berluti Allesandro shoe Berluti Allesandro shoe

 

By Kay Sorin

NEW YORK – Marketing strategies are essential to all luxury brands, but especially those looking to move from a premium-priced level to high luxury, according to an executive at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16.

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  1. Diane von Furstenberg named Icon in The Time 100
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  3. Net revenue at Puig climbs 3.2pc in Q3
  4. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  5. Bloomingdale’s creates shared moments in holiday campaign
  6. Retailers embracing more immersive experiences for shoppers are trending upwards: Placer.ai
  7. Bugatti releases first-ever eyewear collection
  8. IHG announces 'global brand evolution,' uplevels bespoke guest experiences
  9. Chicago plays host to 'Hermès in the Making' pop-up this month
  10. Givenchy flips camera to feature women cast, crew in fall/winter 2025 wear
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