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Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution

January 17, 2013

 

By Tricia Carr

NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.

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  1. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  2. The future of successful luxury brand collaborations
  3. Summer campaign from Longchamp champions green living, gastronomy
  4. Selfridges promotes new experiential retail initiative, ‘Obsessions’
  5. Hugo Boss backs inaugural Art Basel Awards
  6. The next luxury hospitality trend? A trip with no agenda
  7. Manolo Blahnik funds footwear design scholarship
  8. Bugatti, Britain’s Hedley Studios create one-of-a-kind Baby II model
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Tumi celebrates heritage in ‘Made for You Since 1975’
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