Internet
January 17, 2013
By Tricia Carr
NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.
{"ct":"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","iv":"8b61d9d12b7d7234d9c787605a46aa2f","s":"e26dcdb27d725088"}
Share your thoughts. Click here