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Multichannel

Times of turmoil provide creative freedom for brave luxury brands

January 15, 2015

De Beers diamond rings De Beers diamond rings

 

By Jen King

NEW YORK – In times of political and socio-economic turmoil, a brand’s resourcefulness and tact can help secure its standing in consumers’ minds as they work through a troubled time together.

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  1. Is Diwali the new Chinese New Year?
  2. Trust starts at the factory gate
  3. Gucci studies connection in spring/summer 2025 campaign
  4. Tiffany, Bulgari share design aesthetics in September/October edition of Veranda
  5. Balenciaga, Lamborghini rev up ready-to-wear collaboration
  6. Stuart Weitzman’s fall campaign embraces New York City
  7. Up, down or flat: Experts punt on several luxury sectors’ year-ahead outlook
  8. Celebrity ambassadors reintroduce Rouge Dior
  9. Mulberry aims to save the world through handbags
  10. Luxury Unfiltered: The new luxury client and the power of experience
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