Multichannel
January 15, 2015
De Beers diamond rings
By Jen King
NEW YORK – In times of political and socio-economic turmoil, a brand’s resourcefulness and tact can help secure its standing in consumers’ minds as they work through a troubled time together.
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","iv":"67ebc6c2402f2cf65bad164e6570a279","s":"2b22334bacd9e3f1"}
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