Multichannel
January 15, 2015
De Beers diamond rings
By Jen King
NEW YORK – In times of political and socio-economic turmoil, a brand’s resourcefulness and tact can help secure its standing in consumers’ minds as they work through a troubled time together.
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","iv":"52493862b99a06f47542755f127277d8","s":"29726014b2eca642"}
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