Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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0ajOxANwDmXBHGh\/M9SAzPBsw+tQkape+pvdyzQtUjYnOQCDF4iNs9xwKhnG34GxQpuB\/JP+fD95semYc1xWRGZCinrajLY8iQFX32AdmNWOMkbg\/SrOnphAWSu10nIelNsLzVQd0NE0kRYwX78obXzpZOmCgA3uoBzlbtCvlg67\/B389NPhUnS84zJzsNg\/+zYX7gkPRo22iI\/zMduLtPT+i1TO9pcyMBIHH7xfgLdEs5Z\/dwOB3i3UwlZKemXAS0ExHS8MRnZxhSAlTjypur0nPwfVJfqqFpo+80MDU4KdJVPa3wHUrsMpqeYZiXs2yBw8FbRZcstFxin9ZahB6f3i\/fG\/317rnptp6Sb7COD0ZZtf0GP+E0SJOOYgaZmG5xH1eZW5sevznAPpLjd6fpplDcGsNDi9sK+CgsiQn3zbAX1fYVRCc+fKJ8d\/PYr0bvqv9pdJJ1ymLjQewaOhWNCtVU6qErR+Nq2a2rlbgtTBYHPa21ZvwFXRhydovdJ6vh0WVqFZbsHKFZYU+svUovEbduR\/mImns27mdvNTjredK2ZE6cK6ZEFZ84EAtlxXA0RbQHJ3s7cdZPSR\/J4q2W38SoK3OCjCYPPXc2sVMsANv8OKQnI28U6i9yuaHuZFLpykVJr5PTQUBjQjKPfAQZPdOWsDD\/LWGholfJh3pKKE0hTZLIddkLHij7qpJy2D1DDPJk0NLd95HlGeRIaZuAOEG03wqOEQT8QPE7RB7TBVZAeSwS1JRDiB4Lf7Otnf68ESdN6eqxUWi4EwEPx+bcA7fJ1FIxRorAKCe3sq9HyRZrjuoOafqL4ZkaGxS8Na7xj9Q5YH+QmJCr9ZoNPUzRghoKJNXSkwc6bWgprH+abm95WVAPeCFW7+HVYL3jtqfpJz9WXea+cT1EEjUF16I52yLDN+RFBNJuyF5Pir97txSsESyqKu6fFz\/d6nC15sF53THqJyV1qVuzF7FoJlgidFcTHB7I4qIKIIGtUVXglPwyeBXFb0r56FiSok8l3nrbldFNaOszQCMjp3c1gn4Y6tjCCSrUlAmqoZ\/ZaAIxh2MWeUBRx+zkTjlmiVTZWJ+cbzEPFLkifD61UzbIbi\/xB2J7t5Anl5rEVsDO3XErktwLjIoer5hrGqNDEJ9IinEsUoAQQMqfRBTz5tfgjOVOb+gB9rCV4ZPaNO9uJIh\/U\/rChLpTgQYK6e3V\/oA0Aco72nw7d\/vSrizcsqf\/yi+SdSVnz3AXwUs1GKiF3k7r4QQ8oaXoBtNek8GZCBy45\/QTXzwysi29dQcW7N3Zg9BMqg0QAYOeUZ0MNtURmSJocvzBrPSwK3Nw3HwnQNBIxhHGCmWXTqvIwq+afqxso0LawxlYgQ+2y248ENgLVjaq4dke0HMhuAXK\/EY4Ck4iToTO\/o+8LtIhcdHwrAyk1wX7Lmyp0EYmJJ04OHrjRQpiMlKi78VZkecX8g0Gqv1o1CmWPQSsaQQSOlqtH6tmPmMgYRXCLD7BpKo34OX\/A\/rxTgaWQ6L3mgV+O8Qz47en9djeYdGKgt8Bx8+H6ggOZI22Mp9bDq9dKvYiSs6EXe7\/Hp6l4UzFHIn2GxvdE5dfAhkkxYgyAvEVnkDqV2RA\/uRNdTm3b2ruNFkqCAgFj0\/bkLbGWJIoNNmIMFxbZ8arssFjcPlZr9NpETxyAOwoSNgfiT\/ixQ6NccxwDp8ewWKfWmW+2zEeAmbevaLSsasA5zxm4fCbQwo95AnGlpOnV1PiGJIuB1FreuviMx3cxinU9OSd05oE1KKV+M9vTzJOirkW9WDslsxTXt9arpdnd4VNl\/jkxVAx7IVcqQzqa4b9lk3dPEog4KeDmkBJH7dM+K5A6viT\/+G4TNmCclImSXAysq5gjAe77YQTTF+SfBS06Ay6CFeHnGRNB+O4wo4SBIFpDGdf\/yQp8RwK83cE6vLRKBkFJJ9PRYSHntqIbF1KbXe3Z+woI+HLLK3amiks0F2lMYd\/Q9PEhPpEVINytfW0A9mggFesDGIHtdH4idzuL1viNK9mBQERUARnKQ0VMF6LzbmiyEuIrwnatXZK+cvi9PlShdTCncspt2tBl\/zX37eNYD4agrxk8kGP3UWHZXixMEztCS8axgqoK8ovsv9bPCumAjvGfuSNZNA00WIzdDDgOk+svkB9ulSIhNQw+vtM97MkwWViVpfsysHxQK3ACwpZ1E\/hnOma\/n0Eb6ieGAoTvoDtGI+WKikJW7u31BryiRjtW9kfOrtrENBS16nFQ8jfgct1eAJBxoYjAbv6BNY9dliz40Q5EHaYfT3dDEhsQRhp7j+c4w9LuQf9g0OE70E3I5iNv+b72KwpH1kFI9Zr4e9sjASGprUa93zblDH0kGH53yVjtNvAc01Vy6WFUCY41yQThtoaY4zbyTTIhwRA9I8AQ3w0Vo+LK00wyLGiHst5EJVBmafurpZ1nTCu8NhmBv1emGepdKHEvu3tqUQojJW5LygdHnrWjJzwq0eIUuJcqfHF1zcXSNdVfhhd\/6QSYRg57RSpDX4r0FuDzjoTia\/048Fc5MrEUPDUuWzZNcRTzMjjhtCx9q5iZDf1rfAl6AL+D6nAljVXH2VVmkLUqShP+\/UpVekUFcJcWx+F0fru7mDgPfu\/UKDhD5vh2dzQe0343Rl3rOK6UbR4OCFUB8gZZgFYklv4\/IWonMoEtpUKbZ++8RXsnGjD\/6moKDKBMZ1xQSs3qGsKrXuEhDBA3PqYSWPk9szhSCL0GIZfbaBELsAzs0x1f6+r2SdGboECCe9ZTNIPEWTT7r2EzpZLVtKTtOUxv+tWUXKUZ8Yl0KdB3UJbvhxPK0T6Om1e9yimC8bfbSbmQLJ52\/fpntRC23Qy2kSyMBr3ZGDGCghbfQ9ZwISOQ5CrqHxiAqmTORdvajltZCn6lBm31MbkJ\/MNYudaqgSbyE8+qX1PwE9gRcf0SPIHm8wry\/XeF\/rv1u+\/4OeMTVUDKKoOVkE9+gTu7OPerUNQA+5rsxBRFuL4xk2BymFPQYrzPde8nvajO6gpH2y05Ru6MZ2NiaaKSgRFta4h8SVrqbtICpYG82cuGfqRUNe5WbV4v9CzeHp4nXh4d7cGYlA6pejeh68YxfcoFlh8vizZx7Z6JYcMocDFgWMj91ntIQK1tOVssaliEPDljwgQxwCkt\/3TnP3cfQ8l4hcqQ8FiS1U8DyfC\/Wg59G5GXJbQ74zMsRNUeWcMAca+M8MMVQpYF3Eg\/Ql7QEPiF6EKpzJbc3XhP72KlDJbNVVxBStYlZuNbJ4R6yPZ+OqtUftXySk9oPuqIWolyrtO6Q5aD73uGSb\/O5WOAyWqbijdHKuGHESKq56uHJbki\/7c2BVt44vMyb3eLpXQGVwPYw7FT9J1aoGXqR+t4c2oSNnNp7702PwBiP7lJToLBencIcaKxywyuL8iwaUIcicqJuAoMrkmJvQ7ds5PgVt5NIaFXwdxSN3\/L7QZFfi+a5tVHb0BnRfgYY1of2V6cN\/EreoWtFZKbPCN\/vV4WCFbeO3rlO0Cylj\/ITCt8bUdIfwOiGOKaZzpw0\/6ZyiL83kwogMT41r9jD1wt8xVyrkEo4zhx0XM3QW0HFZdRYvXTHqeA\/wIRJSWPkntEaLwfci6gjrzoO\/vHiy+r7uDy+km5\/Ynm6Z6Opb63m8Pyf\/egJKRlwyrvU9ze6cb5UpcdpBLcxKtNkeMLxIdCndZ6dKn7MhCW7p8dHun3J+lKlLQUwEUZDQfhdl\/CK2AfNVeQWrgHnPkxxdNy7hvM5yQAEvhSI7dy6gfPl99Ga7g0tx1G1SXhj0FSJi\/uLTxjfpLLDpJcLFYZH4vKzZi9qzEPQFwKmn1xEXbtyr0xlbrGaIprBLsidE+uoPJLdRLfN4Rqc5q7xxYhw8hgfbfM+zpMlPKvcaiDwtmMHseny03If0T8K2FHTtyS1oQn11YPF3wlYAerNBHd9HBUWf6a8vYbnKQIa9lH0Z2eD+FqseBowlKY0PLPV1gvc+Ao1WpPGrcGGkfYnKasx6XcBpmVzNxPbqOuVG2Hy7n2qpWWfLv0Kjw4EUw\/thhP4RzrdZeca3dxzj0OdLFCzHZcxSk1Khpi0J3GwG9dKNnmw6bFbAcxHOYTxPCxc\/j\/uS9HpDbD271M7zKn5Ln\/ewWosmGxkr8tuWDI799i5zIlgwZPhYFqZ1kHuKHBMyH0psalL0Q8+LQvdQwH9yZfLfMRwvoO2118VKeauQ4ZxEtvrgRH+919elMQBscWamrFiwDLTmLYzhstn1eJzWlProqbZepx1L8FsTuTScQvXlLrcRsb3N7AThpPqLN3N83WyHXFBkqQBmBtUgnhlQwCZDP\/7aKcDI\/cDbw7eVbwmOaCNTnstxVi9Cwi0U0CKLwrvZgNf4raYaIykX7wz053EbCKnZODj9M\/y2GEYjiBOh7qwe8708oT+wAZPKjTTXj0RGE\/dITNnwSZt6ksld0De76vpcS7bCPuwte4PVShwgWQiltVjQX61WSYJ5ICnT375C8ccsbnM1SibUl30GsnoZyKysHd1OSZbSVFmSCLLbWg6BvlSivR43xIEGHpJ8qPBsYFshYkG5srYRbFT4mI58uu1yOBlcoG13q9Dken3F6Y4XJaawLtxZ1sARW33ml5Kepnoetbp3ramqLl2beDhAaD8\/lFoa8ITov75GAFszte0mO7faNBB9DfDDepe7NXWzFrjiAUulHK3fYJqXX1cojaFcghjJebcusoZ0ctWmQAchNe3hh+4+nGayxS8IDDW2T1CSiolx0Sb8cm+GGMF2olsvQ\/Nv8ry8tk47xgX\/MMnPzR33KZgWKa4MPgXbJEHJKFqDuJbQY11twWjvH0pSMBTz4mbx3T3PPOPIMata6oHvAA3hX6UHjylBbkvDiqOvVBc+UL4aoEcF0K0VKKcKVToEzgx4i06Zu6Vrxk0AK9E5Bo68IDkBocc2U6J177q5a62O5pEps6210f8dn+9QCZyiLG9FFxhB1KZ7B5cgIik1dRzDDALxrX7VtLigjzpdqp5jFmP3C+1rT9vZYUJKyZMAXgRL+FkUwDyKWvhGAag6B65krl0DtU21M5FYcl+DT9b3IwNfIFfbCcR83ZuNyOhrfLOEA3JLDOJEOKTATMlxqBSfvWA==","iv":"2bdb667d2ae5a51e904aad179bdd80a7","s":"e44dea99cd727fd7"}
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