Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"8af26eb5d82cbd5fce306ff2c4dbf39c","s":"419abdf2fdddda91"}
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