Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"74dafbe6e35261f2842c653c1afbec8e","s":"f836db30c3539f8f"}
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