Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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