Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"c1cfd2cbd30c76ba7b9cc2e00c58b9be","s":"3e68d3e6d68971ab"}
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