Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"ae77aa753c5504835127ee3220886c29","s":"51e5965e34ffd28a"}
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