Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"bbfd250ba9a753ebfdb870924d94b146","s":"f0810be8451a8ec8"}
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