Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"beaecfd2283965253eaab82687eeb63d","s":"06ac73d4c4f6f8ec"}
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