Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"4053438cf2d38f409f8d0c273270bea8","s":"961a80706a976fa3"}
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