Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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