Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"970492f38b85e2d0e818a8fb9c835c45","s":"97e1be0b8ac9ccce"}
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