Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"417a3de6f38d07088c3c4b5d080e7769","s":"11aa35100d8166ac"}
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