Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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