Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"f505fe781a57d66d558cca41922f1c27","s":"226339819a018dc1"}
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