Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"52fc17cd553f28ea068bbb7437b1ad14","s":"13d86a9cc8e890c6"}
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