Amirah Keaton

akeaton@luxurydaily.com

YSL Beauty disrupts fragrance norms in light of new L’Absolu release

September 12, 2025

The Macallan sends fans on collectibles quest with ‘You Know Me So Well’ campaign

September 12, 2025

Luxury Unfiltered: Luxury’s silent crisis and why client trust is the new scarcity

September 10, 2025

Searches for vintage items showing visible wear, ‘fair condition’ listings trending: The RealReal

September 9, 2025

Artistic muse shapes new fragrance campaign from Tom Ford

September 2, 2025

Lexus transfers engineering skills onto tennis court for ‘Signature Shot’

September 2, 2025

Longines relaunches PrimaLuna line with personal message

August 29, 2025

Maison Margiela taps pop star Miley Cyrus as face of fall campaign

August 29, 2025

Jaeger-LeCoultre charts two centuries of women’s horology with ‘The Dream Shaper’

August 28, 2025

Paris Hilton channels founding spirit in global ad push from Karl Lagerfeld

August 28, 2025

Rising stars headline latest ‘Be Your Own Boss’ campaign

August 27, 2025

Photo legend Steven Meisel shoots first La Beauté campaign from Louis Vuitton

August 26, 2025

80pc of adults interested in fractional property ownership: Pacaso

August 18, 2025

English footballer, Louis Vuitton ‘friend of’ Jude Bellingham centers new menswear campaign

August 15, 2025

Porsche documents custom design stories in video series

August 12, 2025

Burberry, Donghua University trade lessons in craft

July 30, 2025

EssilorLuxottica plugs ‘Eyes on Arts’ program

July 29, 2025

European luxury brands face US import tariffs under new trade pact

July 29, 2025

Nordstrom onboards new finance chief

July 25, 2025

Condé Nast Traveler, WIRED rethink business travel

July 22, 2025

Dior explores transformation, touts Victorian-inspired fall/winter 2025 collection

July 21, 2025