Marketing
December 21, 2023
The brand's campaign film offers a more contemporary narrative than those before. Image credit: Publicis Luxe
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"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","iv":"c8d5847fe9f8c626d2b44b3dba607d0e","s":"3b6e9923b4732a75"}
Share your thoughts. Click here