Marketing
December 21, 2023
The brand's campaign film offers a more contemporary narrative than those before. Image credit: Publicis Luxe
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"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","iv":"269f674ec4ceeceea7cedab2d2b432a4","s":"1d9dd7ae82e272f5"}
Share your thoughts. Click here