Marketing
December 21, 2023
The brand's campaign film offers a more contemporary narrative than those before. Image credit: Publicis Luxe
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"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","iv":"0237023e1c11d7253f991d5a49b3d4cc","s":"f7e98404ef934fe0"}
Share your thoughts. Click here