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April 22, 2025
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Marketing

Top luxury campaigns of 2023: ‘Cellar in the Sea’ by Veuve Clicquot

December 20, 2023

One set of bottles in the comparison experiment was lowered into the Baltic Sea inside of the "Åland Vault." Image credit: Veuve Clicquot This year, Veuve Clicquot announced that it would invite a group of guests on a Cellar in the Sea-inspired lifestyle experience for the very first time. Image credit: Veuve Clicquot

 

By Amirah Keaton

At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.

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  1. Diageo creates world’s lightest whisky bottle
  2. Prada sails into summer in new campaign
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. American rapper Kendrick Lamar joins Chanel as ambassador
  5. DoDo reintroduces namesake with ‘Nature of Icons’
  6. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  7. Rue La La makes private sale shopping accessible on Android devices
  8. YSL Beauty to launch fragrance activation at Macy's Flower Show
  9. Gucci honors Lunar New Year
  10. Luxury Unfiltered: How lack of brand storytelling destroys luxury brands
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