Marketing
December 21, 2023
French fashion house Louis Vuitton is reimagining a classic with Barbadian singer and businesswoman Rihanna. Image courtesy of Louis Vuitton
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"f64WvbCHWpl0JAhmXRw9r5n8b+ApohEiAzsbiKA0uVjpwdw0mvszQ4Zh+N\/mEvgid5rgTRkcbnou8ch3S\/5PAWYHZ+6E98OJ0QekitvyIiJ1VE4gHb89fNd1lo7Z6UA3kDjpp8Wrd\/nBOQJ4BZIgco9kOcNVfm76CzfeLWHhrimfsRxFjsstflo4vn5A19ljD3SGH1s30AkOsjKGapNNW8jTyIg\/GvJNEAnLRNFkREQ26kRWBBO3b5v4YZqL1zMD5G01QAVgiBU0ynmbuKZQyvR4Xa2iM4r9MeKS8GlD4\/TtK874c0XYc8qUSGWneNGk3OsmUDf14k+1uhdbJLDHF5XB7JVjI+60Jt7UsoXT8qks5uuG+CVrJRTwvaO\/SOn4jUk3ISMvmfk1YycREFtfxOEwBf5Ck56Aq1epF1DrfTfJV48KMrpKk\/S+PqHsax+Rce044LsIwa3ri2pCUsDIjS6r9SzmU90W\/t5nAgX0OblAqbwnBmnc4cW\/q\/BQ3qmAaIFrOQ3G+TC\/bsQKDExihV3wUkPRUPSGCy4V0gOVs28DF+yle4p8QrIn0N4dBxHUwBCwEzge80eJ75jCYmUGz6Li25UPq+bF25F5qoqQnB+XHM6N8DqM8z2e9j6pmixVkDLsdSLwTK3p0OlJLUpkqjSsZ88bcz8kPHqtWNOn3OP+kpE1vodCi\/sW7aFet0em0mDwc2YWiSQBGqldu4cfswVJaI3\/xLpmcILQTq8k62jBJSH1x757YIHxA5tqEwZd9pNIs7ui5zN2sA6d65+doOAnE1h\/7UD6NesjPfGhuNgtnpw+ru57uFmuzxpcScAt1ik51ydiVQ3DbSnhS1+VPZvZmLU8xTwFF\/AHuqjFAf0Bf5Wg1i9KtuTm1uYlIPzESy6kLhpXDKp5Dvca1s2sAcRl8g8Byu8xJTdjF6QrmdtRgZm6EN+Tg3R4b5Y9JcOypbSXlbeN5HwwlzwVs63KsFUOP5DXLHldOAsbRUZ5vtg+sGd2yfZNXnDD02laTW++KoGGZGse8Zuy0NFCrzfr6BRrOiwbf5tzIiXLCmSM2wkDEZJXzhZR0TDjHQGXxLlYrOIcqJe7Nc2B6LPlJRkndPk8grBdvCQM4D44n8eKlfikJ9XWbyIp17JsEqLKlo\/3AmoHbHcs+wCGQ60sv3EdrHlpq5blFvmVKrTjXlI6vubqodYLIYsPeogIwUJN0zAhlkdyoQZMudh\/n4yMalQuZPPTXX5ybbykhfudfdygvDWUsZMPaAGE6cFlxfUXkEMfA20sGGafkIuNXeiSWdv3eM2Lb4wcDYKR1ypBchaMhOhFKj+grK5Ng8o8Ga8g5L0pKTtvp7XpdkvH9gSioU5AC+YUXHQj2+hQPj79TgwI+wq5wnnw+5WKMfDo02+yw61XB8CWRWww\/DoBqpsZ+n2t0Z\/U52miRRa\/E+7J2FZQ0Z7NE31qlByebmSHGpXZfWVO5sTjYgjSFZcnYYbpEQTwLBWEMr2ThzRsGfbcvWMva3WKAKbkhtS8EyugGBR3Rqfd0gO1ZL2ZfPiSUn\/94hDiWdOYKb8BEMsVX2+MlOsKFFi8H8pH1HD7AjV3hoz\/6SaT2ULt\/Kv\/DCzSpGsECxIHy7E99SE5KD646TrQvAUdDmZ3LktlfHrJB7HTQgpgUfEoak1h5DSGG8\/8Kgf6xf6zxWubi5wvGiGLRkPh+ytyN+YAXke0j5IZPtKmnO7MBS2u2ZUprHGioNEvYBSiVhlT79PSFNdJOq4pBi2E4PNtbgnbai7QLEUi7Aq5RrvzvZ3hzSGg5Y4L9v1FUB29ZYtEMEP0sLHPUVh3\/UJ8497BUraxefWQGBDidqhKVxNBTll5WZUoQdAAjrviAjPhrz7NkxGasdb+\/thhlOt+yg4zjj3Fd67VyrvgNX31QKoMcaoyXzhIchIkcEYkq76mT0A4se8vah3WR4Nz\/f2UtEqCrPkTp6vSn6F0EM15vdw3TO8t5U5wROfUxELA8YdhRdhdLGi8t7trmt\/ncWWEBqBL8iN1tICcS+szSvq92VruBYdsh8R\/uKiB\/wlwzZnaH3M\/KIM\/i5cbfPguph\/VQrSbvFH9ze2Q9nz6Q9Puggr1GHq702xLvzQs1t6V\/WVth4WYi9lmvmHDiCdsfZ\/iPhIHYqV2\/SLoJXmSaY8ZWD3BYcXLoGBbXFFIYl1SrNciyk7rPDPGVgy3wVkRQKizMMmmULrhpdMsvm\/d3vuw5b5FHwRz6oMt07XBkxfGJpNW2\/9AzRtAoYgzoNqBH7PLanpQBPa5xb6nGUjjAjmdn7ucAldhrxo5VphVX3DjoGeSiFe3nSthBu4SQ0UpkmRkrBlypJbJgrV2kBhdXrDJvw9qTGxJkLupREUek0e7X0HAdNkJITEG8Uu6jNIH8BlVfH7Qy\/89UunGHQ3mLFqHo5Yd9tnPSZVyqZy2zSI0JHSDnqJvHBTy9dvHcfbGZTIGtvfZAh7Pf+vw0OB1lFaFKE01LtUybssQ4yIipg6xVRmlz7qIyu6Xif0HoLR4dQi2FiJ15tqIy\/sTiwjXyQqIIrKyvpFZgrDzxdbq4FwGma\/mp32Q7dJfqSigUrqRvjfPbjZXywK8bGyU4SE27Ii41FddqVMv2y81d5EOxUYuSPRl5VYDc0EqK3dBjhaVtZpJ\/KufMOmpEo+pWZC+YHnsTqxSEZD7F7vqFQIbjVM1zo74oUVzaMXt2p7odA92Y42q\/CamssXdKzHqSWdFLVjdy8w79G+BUE77V42TAFvU+wFxo5X9Uf+H+fSLSApYDHSOmkVeAfg65EZDwmyBCjzrGH1BK\/rkH4VzNL6jL34Pb6mrtDy8eBR7AXMAO\/XA2yrOjU21l7sXOQad4DlvTAEcse0j40OCdogpIn6fjAIXU1OAzrjgv73z9VQBadqfN8qRF+PjIbdUjZWOFGo6YhJt5orxVx+HiKmmzaA3N\/1adSWl\/0Uf6+xXwNnrmJMTjU1T7i\/oVJ4+oqmAix5j0a0ppAc5Sz7sH0ldasZ9hrJE+MepazU1ULXpCbX\/WNd0phEogwTB\/pRhNDV7NzQqIHn17NTvL4AH\/oz4xYddwx8ChoxYaTDIaA77s8lZ5vlGgfNba5U+lGrGKgUL3+sxSMlmZePpwLU9oXEamE+6Ed8LMdzQ9lnPwmrJlvAiCvnDIwT1KFLr8Uupy9MI1EmJaQTa0DW8VtLRFGDJ1cmc4DD1+Dn7klDD5xCGi5ZeTAwiVk9o8CUznrjZaMiW92nRmb9oxQgY0p8Z\/yo9vpnGW647jHPEd1cWNU15cl3seGsPTphM\/JCc8abG+XQjTj9c791AXz7sAobPo6X2lYbL+9ZTQ4qOD9bN4ytxz5xjVCU7xz\/inxVQ1DaUQXLw7vJydx1Agc7VAvOTy6TEvE+FlUJO+CiQ5jEK44bp7oWpoTH\/Eu5Xz8HisF9jVqZeCrOnG\/f0dgsUhWHbcmp1\/0+pPWBkIHyWWvePf14xCBWH2MC1pv8TPBnkf6mXMIjiMqYBJBM4d3tbZ0jO+hesT08y3ZC59lN7vMuIGV6zIutRgra9tqubhVfm7e0duqQl3+pupFU6rtt3GJI9aiyWC5KjLdkun7qHN\/+8iPkXE5HtvQjQkq\/VRTU0xzFkyk3\/pzpD+MI8v23RSiAzUI33NiqsPViD8\/aTOj8yJ4CnDMP+Zkf6slUS2NOYs93vWeDuHaD1o6Azd1u\/MmrrNHiaG7UY18wC66H8d6y5Wmxv8ITy2FeOK3RKi954uDSifNNz+IM3qirmRu2biCqqsekVySZTxCKOarwiMTAOJWl4B2sBAUfj7u1utN+\/TdhY\/8YFkj0xW3SpDk8MsDTxF1U8GqK8ejAgHYbm95xd5ziX4D6NUF9LFXgwDVWNttjRbNJ7CpKeVyLV6gO0swC+j3hj1UMtNkniJ\/7RIvSyfUqCGp\/eDUeM5hvR7cKmFADCbPcDtamPLGlKDEZNVbQt6gHOaX4ztjlAoSvTnvC9UKe3iIs7mJI3Y5Yf04vETWXQP2OEOsvBv+S\/zDaXukBNQ2Z+Bz31QrcBgwDxI1mxkFu8NCl6mYexScHI7O\/Xw9gf7dzxX7cBL\/2dgPWWeGlKbFXiEbnYPwJmXT96S25sU035RF\/v7lEH0VAwh9YdCt99XeRw+RjBsJTdIkUz+qchz346l7JOow8rD1BVd81PwwsDWPsqCFgo5GY\/PBHkd72yP8rqazgizkxkrbvhUsrkDLoR3w0QlLIkrKhKlW+kt0dUWw8h2uoxq9eTjPbu2jhifS1pQn3Y52D7RI\/N6RrVGQXFX9qA4SHbCzsnZHyCamPY3l9y1FxRszqahediHSudtj5+xJQE6pC2UqFKnRJgXPPEjx7JUQlomq7u0R1xkdvq8b\/Kh0wxyQRKU1hL0JuiXm0aju6aalT7LOUZmY5zwgM3RjD1i4FCRAFVhit8Zc\/V5WI6zhw021aUGTITDnXlZRcq1w4+2bieXdYyLO6oWudl84NAh9TmoplM0P\/fP7wtEmKXHZk1IhUHU3ZGsQyzptvj0Gx0Dh+ay4nX4xHZ2xvJ+\/OqyU0SyGsM3p3ETZPDiQQ+MD7WXNsNo0xaPDflY+kPLHMYMxunhjN2mVzz6smJBwmd40WaHuawc2rUOKsrY\/s0++1XHIRMmkPMLL2H1HqXM\/10SdadKjmKC5ZNzTa+ppHjaw6kGFZ4xv\/0BTTFGupRRROsnj96gv8JZBmX56M9sKXCxiuLde+1712Pd9YuxHWXBkr3+MOBqFpM49kvSLQCfzKjbiVxKtH2JrqxbHswKSTUfZ8Y9mp5WZ7CJI8lj8paEz5OnCpKQTmF2ghS+TheFS81vHVUp6vv7zq3iQY1pH9WtHwqlNwfj7LH\/HQwJewFyjOrLLoq7tUQrDeM\/OTkNqOimEVm88lM7SmK8cll0z5T0AT6QQRaBGFeDn5bqsql2J6nK9ZG7gD5vEKhHVGjVAWqKmJ8vJfLx7+Xiyz9BDS6wtRuwB+oGlbwKMWugp\/XE\/qFAINI4Q+6ocVrL5PEKk\/WLjLBlu8IgDMNHL5RYiaYEU33Wbs5U6OkXx4svDVyAYbHY0ATLD4sBLRzOL64rlj8aXJHtccFr0J9PoRyOQiV6bLROhsZopjY7g0S94UbX9s4dRzSBYRJhAvRcGQW4pwDka6qMQcumSsdd7k7P+0zZsAIwJ03qc049mw90M4mXOkj0kuUThp82wfISWgZT\/TZaBO8tERzFDwNgG3BvRX8Ncx8ILqQSA48nVR2F2Y7ZWYYIpVna+gQCnZfw0PGMAARzyl54nTxu1paJ62pPScxndooIra+SrTBinT3ICHjI1Yx1oMGtwmSaUgknYsROSn6westujtiJOw2rJGZpw0d8OlXQ1tvWaz5q9LKLfWRGv9tOw6HMY5RXViJiV8i+8xo6+WBdc8uJafyDwdaXxhtjWosDwG1KcQPPVVoU64uarDV8NsIfLHVnmDPsiSuQA\/uG67y1xnJ250Mict3Z0gIq\/\/xaCLYkOa2YNP02ldJptB2v6W4Rl1O0jbKPsR499yyyayLGciDmBoAEVHseFwun8xSIp+JhJLytXGkGWX40qutGE9K605XN1fMxVfZbxOSLztyH0okA\/p66cTAzYeGi9Sx0f1FqeB1nYsjx00qINgsbWYKsQe6vVyLcn\/bMcMjZ0hICvUxQcc7WHk5tlR1NpwCvKR4l\/vG42Kt4eUgdVSbHLImO3wxLlJnZGIFo8fCKPXW\/D2yunOVsQG9XL\/0UMERyRnPsEjaQUzMLQTVKEC8WyzcVusZmzzMZ8EvaKPPgfPbsKxbugMFIk6XOyWWpGtEJS3oeXkKcdzNZGLbGvXuvSpux0bP+Id3xKKWAO3kXX7LBJcqxGJVaOJM0WYsJ7\/QUEzIhPBpclGCSrjdgc57Tl\/lnxTBVSqSxxbQ0l8+8jolbBgSw+F3IJr9vfalHgavcuefQFfd6v0FGKRzzQyYNppEc9N3UJCqMh67B\/gShwyg8KXkXZmQ6M9lfJfbivgP8ebMEks0BJskJfhbZM7vUiB6CQxG9zYCEIpaeD3pheCaSozIBAT07V2llyWHkNcZ+ALoVYWzcA9ib6lJsUSxJtOkw6MwOwbZAGNssTNk4V3lC56D2fkNz14+BI\/qVyEyqRKmAWNzQPpo1a8ek9Yb5T2kwPPVxTJIR9iVB1jJG\/5hLeXhcR64gAHaIWN5FeuwypITfnD5NKd5\/0hhl9qNR4SW0e5Myb4S3z2zfr\/ioEnrVwRSY8iirTYcu6jTbgmTjst4O9nCnsJrivme2drpDXPMo\/ek8O2e6u2jNOLHkVKWbXh\/hW\/lrmt50vdVFLzjlDdBxGcWnRNE7TiS6P2BVkkk2+\/xZ46EivKLfT+B\/kP3rMr5uieKXN7OayXM4Q4U3oLX3tEQckZb2P6fJiTVKU6orAhN24VKRpd94f\/sjDLHtt91Vd\/W4SZ0WhGi6sJjZfGDRJ2T3bNVcYkkvZYg6CdiBEMM9l3zKcCwLI9\/mOhQCNTP2aR3uTHECYsj\/jakNUEVdtbvstInV9bYy9ntaUI7nxC7ZNIOMM2Bsh7m7dOffaZdGVooTlvWlz1QulrC1ihdvmX0heQEkU0elq+gwvOzSQ+LW026Edv994\/tI9uTNlCZ52OXVnw\/xOqJClNoMW9s48pOfwGMbSlaGExEH\/ltBjF2z5EXrB5qU90M3V+0Z7wQB0UP2df\/AuGv57GkmjNEbfkXkeBPJuij5CvowDpRl5PpTZyg4XXMCBosdwW3UG15xLEMeYaGnraLIOiN0l+BuC20O8j2f0sZxkjOtkqNIjksm7cqmsWHvrDoUkRxo8jFbH7au6eh10+njlal9IroLuO2v\/clukECRPQzRY6T+c\/9WJN68HvAnu2AQ7Top5yfmqQXA\/t1hwOPCgLvB5B7Yv8+","iv":"035bd225b8e3184b2749dc0b6401266a","s":"ba1a8b2ab6044ade"}
Share your thoughts. Click here