Marketing
December 26, 2023
An AI-generated campaign video from the luxury resale platform helped viewers envision what fast fashion clothing landfills could look like at the center of major cities worldwide. Image credit: Vestiaire Collective
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
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","iv":"ee749187b211bdb17445e9ae50163974","s":"2c0e4c065d4500f3"}
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