Marketing
December 26, 2023
An AI-generated campaign video from the luxury resale platform helped viewers envision what fast fashion clothing landfills could look like at the center of major cities worldwide. Image credit: Vestiaire Collective
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
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","iv":"9800b23571a21cbfcec7c5fdbf65465a","s":"af0c4274f099534b"}
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