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April 22, 2025
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  5. DoDo reintroduces namesake with ‘Nature of Icons’
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  8. YSL Beauty to launch fragrance activation at Macy's Flower Show
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Marketing

Top luxury campaigns of 2024: Boucheron, ‘Quatre is 20’

January 14, 2025

A series of activations, including a dedicated pop-up that reached cities such as Paris, Seoul and Shanghai, promoted the anniversary of the Quatre collection. Image credit: Boucheron A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Diageo creates world’s lightest whisky bottle
  2. Prada sails into summer in new campaign
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. American rapper Kendrick Lamar joins Chanel as ambassador
  5. DoDo reintroduces namesake with ‘Nature of Icons’
  6. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  7. Rue La La makes private sale shopping accessible on Android devices
  8. YSL Beauty to launch fragrance activation at Macy's Flower Show
  9. Gucci honors Lunar New Year
  10. Luxury Unfiltered: How lack of brand storytelling destroys luxury brands
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