Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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HLw\/5Oir59ir4izE2jdLVRE\/IFAhIHrm\/M3+vpLtMZoP7NQSIdDni5UsGcAihCb8FTbJkN4cY3T\/OebX8jrC0U6tML32GLFUxxRLWSLCF5+o8RQD\/XQR6oq1pVuzOX\/CCUdabSEBfOmfHkNjMxf5pdbcPoUWGAqtLwIurjUQ9I7iJLpTgCSRejrmrCCMfT2caCw8dAEDEtQ2Yqo4JaJYa6g6zal+fBdfRErcLtOoI9JT+R1fSzLznr054swLvfM8n0fcutW8cGe3yMSRKIzgIuD4FWJ+MbtNBKTlPin15YkqCN5wtUUr4gZKwGQ5nBVFqnrLi1o1vNj6fgSfgJV9mFAxf1kj32cim0nraPq0zUH1I1OXCCM\/7yJOcAjSRr7KKGMgfBrZrp7Hk77uaYi16e\/Ctpu+O4+dWCdyTIOQP4Ls+kuDG1yuhRUYW6Dg0qJZprgN0V649sq\/cYfuv7SCQhkXm5t9v0SB7RX\/+W3zgdIIYcLmbZnVAladiYylOXTRM695wcJ4ygjbuHSOu0jucacvRx8BBPKiEStciMuRW+Bssylf3vWT4hH8XJDWTa8j5plQjhFlA4y7BSNPA0uKwjTMKjrgL24EJX1VtZT9Cv6+GFYmcsnJ9646oIYCTvKMfJU3gDhTi842woKqAqRNp1TXAvQhAGAfAaSFN59LLdpZ6yqrGWablPrg8ez5gbzyGkoO3xw0x1xYBUJANjKxx2bLwwOrebfQ+\/8Tqhm0r3rk02fgOyZ6TENs9EI+OhIO7KjsYMOuUq5WoSCANT4zxuGxPqPPZtJr7Iv8ygOyIidmMT46PP4P1bnp6R1IiRlStty8hkjqbM6alKDS9iNnwsbBENExjrZ8vzf\/LAmbe7DuBSLeXTasm2utwWPm5CEhfPJxBdp\/7q6KTrooGNn6+obVKz7xJgjsj3rPqK7Kk\/LK220OCS6ToJrW2B1eQvI\/hKRGFJwVFTgf224huwqiEaKT8nZmt9gdYnf7XwNOqXleZg1yiiKua1Bu8kuMrV\/f4OxzThfXsiO+86L+OY+fx5qcPzz4ZAw7CXIjYzRxlI55aJR+CH4+ob4c0iQb+55ZcHqiYSWxEpRyRl0iCSMXODAfgjoysD\/b22UunUnogJ3+mrATj7L2HAxp4Vidalxm+fG9foWghM79AWbIIMcp8t3Ekwf2vCq2d4VGmdQmp7otmy3IGceXoG6meaoeynO7u8Gb63RvZaayd\/CClq\/q4rfy\/UD\/ojnXRgSo0yM8t2j5OgXYmH+SiEzdZmb35+grG\/mTyCwar9xLdMwSWHiEghHU4xGSYTy1myyxex7rgtlFZUeR39oHVuVOgMjy5buUKIoy0oSs\/5Sr8VNJa84sCfDyqoQ8cXbhSwxJNRudtnpw3HoVAjd+ooDuW16hDrdZQ2QNqA\/ywgb8bS+53wcwLfqBgBZvOyTL9tTkWn2zYtIoODHY7cSD8LMyj\/0kX4SLyHpGcf1GXRdYpqzq+g4RxdpbgD5jv1bkk2RQo6\/NdUCAgZJR9qD1x\/oWZwKA9IiHPJS6JDlBDGgvetqJJVzuL3sn0CEcp6Ot8rajG3yp5r5eRoSO5QErDCI+H4sPBGMGAxQlJM2IEgg66xDjgJbC4SeqVai7qYMg0co+pxaM\/fzKzXYUGMN7PUilsUkzEtU58mfmMzINWHB70huovbiQMONOfq3qVGCXZv2ldrKIIV4m\/iNVBHoCBE7xcZkLjHaFGZ2d1xyQNbKZLdv3L6QMTpuiCEGq7S9bGTSrI8qjxxfMrFUVZCOuf3lHG6+GGL4pafPOWrE7w\/MKcg+vldHajUSD\/xiqwrV0B4b2mMItFM0xuv08uQeP+iCl8NQmWD0uVZIYl66QPRR+HdoW0Ts9ypQi6dBp9SKT40K6I\/977xOiaJCrAhW48xRkgIfOMwiZjR1Q91FrVK1\/OwmZ5Ruqnnld\/M8CDKm\/atJQtqhC8RQELVj1cfSUQEzzOle54Et6mCeAkA+UuYMPXyRROGNU90R7V26v0hve3aPl9R9ZbWZq7HmQ8IKmJYToy9wMZDOVRSg1Upr6Y6DaB+xnwSfZUmm9W6ggVtjfrrgikLr\/\/cOHQ==","iv":"693e0a3a59b73d6ba3bbbe773b07ec95","s":"78d30b5e224ad8f2"}
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