Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"ea4622062e2e4e5728d823d7c555793d","s":"1cf2333cbdd88e9c"}
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