Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"de82136e8699b66f4348f974680d9208","s":"d2de8ac15155cf77"}
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