Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"dd317bd73f9fc030f28b4a00e129b99c","s":"ca3b2effe0942d2a"}
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