Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"e806945338a8d904c6b66eb4e5738e68","s":"1ad8f5559957d962"}
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