Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"c26014de2b417c093029d9f204fa251c","s":"bea901c1b15740b6"}
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