Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"ae628ecd9c3676c3b5b24c3da071a948","s":"b065a03268ede146"}
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