Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"fe295e3a60c88091eb99eb88e17f323f","s":"6792599a0912c1d9"}
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