Marketing
January 13, 2025
Newly-appointed Chanel No. 5 ambassador Margot Robbie is captured by French photographer Karim Sadli. Image credit: Chanel
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"1b61cc5db6cc9ad39b9093df42f74c9a","s":"7d838f0b9a410b1a"}
Share your thoughts. Click here