Marketing
January 16, 2025
French silversmith Christofle used humor to advertise a limited-edition collection resulting from an official partnership with the French Open. Image credit: Christofle
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"f5e516e4280734e605ca1e58d24491b9","s":"31229a6db70f2ce1"}
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