Luxury Daily
The authority in luxury news.
June 25, 2025
  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. Where are the world’s millionaires moving next?: report
  3. Luxury Unfiltered: Is your brand still leading? The strategic wake-up call luxury cannot ignore
  4. Lamborghini opens first showroom in Tbilisi
  5. Launching Puma collaboration, Balenciaga breaks sportswear mold
  6. Circana becomes TikTok marketing measurement partner
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  9. Porsche Italia, Ferragamo push bespoke anniversary models to fore
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Marketing

Top luxury campaigns of 2024: Christofle, The Match of Good Manners

January 16, 2025

Retailing for $2,420, the main Mood by Christofle set features 24 silver-plated flatware pieces, including six table forks, knives, spoons and teaspoons. French silversmith Christofle used humor to advertise a limited-edition collection resulting from an official partnership with the French Open. Image credit: Christofle

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. Where are the world’s millionaires moving next?: report
  3. Luxury Unfiltered: Is your brand still leading? The strategic wake-up call luxury cannot ignore
  4. Lamborghini opens first showroom in Tbilisi
  5. Launching Puma collaboration, Balenciaga breaks sportswear mold
  6. Circana becomes TikTok marketing measurement partner
  7. Four Seasons Geneva hires ‘Best Sommelier in Switzerland 2025’
  8. Flexjet signs on as sponsor of Laver Cup
  9. Porsche Italia, Ferragamo push bespoke anniversary models to fore
  10. Follow @LuxuryDaily for the latest in luxury news
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Lamborghini opens first showroom in Tbilisi