Marketing
January 16, 2025
French silversmith Christofle used humor to advertise a limited-edition collection resulting from an official partnership with the French Open. Image credit: Christofle
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"fe39fd942f1781259018f855a3a47610","s":"11c8f9e842796a3c"}
Share your thoughts. Click here