Marketing
January 16, 2025
French silversmith Christofle used humor to advertise a limited-edition collection resulting from an official partnership with the French Open. Image credit: Christofle
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"ba0cd772984f1de588f5801b38d468ff","s":"d568e9c83e755488"}
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