Marketing
January 16, 2025
French silversmith Christofle used humor to advertise a limited-edition collection resulting from an official partnership with the French Open. Image credit: Christofle
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"feff353ab1f4a89a2e06a0e201ed8248","s":"5b6962de36e2619c"}
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