Marketing
January 7, 2025
The brand's Belong to the Legend campaign shares the stories of 12 talents, tying their achievements to luxury stays around the world. Image credit: McCann for Dorchester Collection
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"e1a12e602d2858c14d64303cc69d0703","s":"9fbe7b77219bffd0"}
Share your thoughts. Click here