Luxury Daily
The authority in luxury news.
June 25, 2025
  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. Where are the world’s millionaires moving next?: report
  3. Luxury Unfiltered: Is your brand still leading? The strategic wake-up call luxury cannot ignore
  4. Lamborghini opens first showroom in Tbilisi
  5. Launching Puma collaboration, Balenciaga breaks sportswear mold
  6. Circana becomes TikTok marketing measurement partner
  7. Four Seasons Geneva hires ‘Best Sommelier in Switzerland 2025’
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  9. Porsche Italia, Ferragamo push bespoke anniversary models to fore
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Marketing

Top luxury campaigns of 2024: Dorchester Collection, ‘Belong to the Legend‘

January 7, 2025

The brand's Belong to the Legend campaign shares the stories of 12 talents, tying their achievements to luxury stays around the world. Image credit: McCann for Dorchester Collection The brand's Belong to the Legend campaign shares the stories of 12 talents, tying their achievements to luxury stays around the world. Image credit: McCann for Dorchester Collection

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. Where are the world’s millionaires moving next?: report
  3. Luxury Unfiltered: Is your brand still leading? The strategic wake-up call luxury cannot ignore
  4. Lamborghini opens first showroom in Tbilisi
  5. Launching Puma collaboration, Balenciaga breaks sportswear mold
  6. Circana becomes TikTok marketing measurement partner
  7. Four Seasons Geneva hires ‘Best Sommelier in Switzerland 2025’
  8. Flexjet signs on as sponsor of Laver Cup
  9. Porsche Italia, Ferragamo push bespoke anniversary models to fore
  10. Follow @LuxuryDaily for the latest in luxury news
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