Marketing
January 15, 2025
Two episodes are now streaming on various platforms. Image courtesy of L’Oréal
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"520539c4d2cb989640e3f34a72d7ff39","s":"be72b1797ce900be"}
Share your thoughts. Click here