Marketing
January 15, 2025
Two episodes are now streaming on various platforms. Image courtesy of L’Oréal
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"b0b9ce11de167711e44a46d6564fe69d","s":"4ba3dfe9a3b4fb0c"}
Share your thoughts. Click here