Marketing
January 15, 2025
Two episodes are now streaming on various platforms. Image courtesy of L’Oréal
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"41c1a7c6f73fdd31eee396b7c6ead313","s":"e4988537043d58b0"}
Share your thoughts. Click here