Marketing
January 15, 2025
Two episodes are now streaming on various platforms. Image courtesy of L’Oréal
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"9a398d39999392921890ff3fa96b42f0","s":"8a5d11ccbb4d6c60"}
Share your thoughts. Click here