Luxury Daily
The authority in luxury news.
April 22, 2025
  1. Diageo creates world’s lightest whisky bottle
  2. Prada sails into summer in new campaign
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. American rapper Kendrick Lamar joins Chanel as ambassador
  5. DoDo reintroduces namesake with ‘Nature of Icons’
  6. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  7. YSL Beauty to launch fragrance activation at Macy's Flower Show
  8. Rue La La makes private sale shopping accessible on Android devices
  9. Gucci honors Lunar New Year
  10. Fairmont Hotels & Resorts, Make-A-Wish introduce ‘Bake-A-Wish’
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Marketing

Top luxury campaigns of 2024: Luxury Daily

January 27, 2025

The Paris 2024 Olympics began July 26, with the Paralympics starting on Aug. 28. Image credit: International Olympic Committee The Paris 2024 Olympics begin July 26, with the Paralympics starting on Aug. 28. Image credit: International Olympic Committee

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Diageo creates world’s lightest whisky bottle
  2. Prada sails into summer in new campaign
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. American rapper Kendrick Lamar joins Chanel as ambassador
  5. DoDo reintroduces namesake with ‘Nature of Icons’
  6. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  7. YSL Beauty to launch fragrance activation at Macy's Flower Show
  8. Rue La La makes private sale shopping accessible on Android devices
  9. Gucci honors Lunar New Year
  10. Fairmont Hotels & Resorts, Make-A-Wish introduce ‘Bake-A-Wish’
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Follow @LuxuryDaily for the latest in luxury news
Brioni launches anniversary capsule at Bergdorf Goodman
Diageo creates world’s lightest whisky bottle

American rapper Kendrick Lamar joins Chanel as ambassador
DoDo reintroduces namesake with ‘Nature of Icons’
Prada sails into summer in new campaign