Luxury Daily
The authority in luxury news.
April 22, 2025
  1. Diageo creates world’s lightest whisky bottle
  2. Prada sails into summer in new campaign
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. American rapper Kendrick Lamar joins Chanel as ambassador
  5. DoDo reintroduces namesake with ‘Nature of Icons’
  6. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  7. Rue La La makes private sale shopping accessible on Android devices
  8. YSL Beauty to launch fragrance activation at Macy's Flower Show
  9. Gucci honors Lunar New Year
  10. Luxury Unfiltered: How lack of brand storytelling destroys luxury brands
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Marketing

Top luxury campaigns of 2024: Mercedes-Benz, ‘Defining Class since 1886’

January 10, 2025

Mr. Macfadyen stars alongside Mr. Federer in the latest campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Diageo creates world’s lightest whisky bottle
  2. Prada sails into summer in new campaign
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. American rapper Kendrick Lamar joins Chanel as ambassador
  5. DoDo reintroduces namesake with ‘Nature of Icons’
  6. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  7. Rue La La makes private sale shopping accessible on Android devices
  8. YSL Beauty to launch fragrance activation at Macy's Flower Show
  9. Gucci honors Lunar New Year
  10. Luxury Unfiltered: How lack of brand storytelling destroys luxury brands
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Brioni launches anniversary capsule at Bergdorf Goodman
Diageo creates world’s lightest whisky bottle
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DoDo reintroduces namesake with ‘Nature of Icons’
Prada sails into summer in new campaign
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