Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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MTH6dnGs2quFrMOFId9RIjPKVPi3AT0kIJO7gXmi6JpZclCRo9szGSvxKatOA3oTFVZ3naAATT7vnBhiZriI+sR6yq9OpYQr8HiFwqXRGMYKNHQ15K8a0ZXTbg74r0hSBydKRplaYUE\/rBrqzfKzlCW7jaGmzYObJB0PDyrbJJrfOpNrfDKiEbQzSG5wI3TXhrxvNVMU8RgV69RHNmTy+CrefsNuA6fzmPntGflJluzzwd8wuj0WnuNrmXMIsquOarsHWEDp7mA6qRsn90PT+uk8V6OWqlN9BMsPOxm\/5k1eYjQpi0jUO5cNGa1jGdEL8O\/TqWniN2ZEo0sau18SPYINF9anmRY83dxzMN6+nGSafUbBKAJGrw2xY4YezI8K\/BtmO8Kc+IP\/K+0OQhgeD9FgcCWLzEgFluy6cc7g55URUjEjNvr3PTc3VVURVWcEckAPNTEj4yUL2vVS6ZBr0HDgBTML9Bi2HzdxFJ87jpU5UmeYf3w1Z\/JDsssHK2lDJLQZBRhZ0cDJ1tM\/NMRTh8C0dBf6vuD3I91OyF4jnAX1WhSkkqOeeL4gcE+lbx6\/NObmTLlmNlELkyzBrxxCrln6Xa0FhEqlx3a7SUNGsWuFAIOf56AX0J9AnntVIlu8n+5UXnYbZTD2zRDasFoh9Lg4DfMPqP2viE1ooB0o76P1Te0NKLlGcNNWoZAC+c5TC\/jNAg1i31LJo9OUDeiZEeVRS0MT\/MVH7KHct4koZzvluk3LD9366d\/Lqb\/u+rZs4PvWN8XO621aPQRrGtM93La1W1pcEVDWLSuIFtb02LPAlGUXdBdUIRzezZ0ObybwyqRwZpxxuUM92Ol3kYqkpqRk6xnN6DGFibpqN+jApPw5bOc5hieymHOqap6DJUD2z30bODQtJE0JqxtIOiCcJ5f6krnSX2Zh+C21HNsi0\/NZbO2vLSRXUTiofBR2A+KTYv0RIFyNxsTo6qRKGw87qRc4Ysz6sPHbsmvulbMteUgZQg4wPU8VDdIu6WP7qZPdr5H6gbEEr4Oi6XnlCtPD9qc0hCzgJ8AMc9PGA27Nn74aFP0YCVgpLUVNEuqXTUVMy5ykg\/9v1QeMdw9pJceW7mCpbPzVzUTDgwfBWX7DaAycbxAH\/a3REcs6bHlqjVHc5g7gxjURE\/tHDOM7mwfRy62CAPr6en5J5stpNkxc9xtJbq0wX6zWndGamauhQ+UxC\/3IqT9Xn\/2LiIW0W41sx8gjrixQgOJ28hIO3CgcVx3Mx5hMpG6m7Vy0M+xsyy\/9IFaUzYP29fDSGQFqBSf++8H7urNmX8JdH7u4Cy88J8HfbJO3t4QuIcqrNo9KCQdpRfKJ1ybEBF7\/o933WgWgAfHLbVBGkvDj43ZvB5GWw\/QBC6u2zBk9CiWoVlEh6LKVqUzp35ly1JLNXRlAZ2vjwKtzvCmE07RcKhwOxWzSCC1Tqe6LEhkAyfXBUZnBRX3n3AbBCeGT+hcKDO8qrcwoK41EZkxQWB1bW+zzIpullEswAXE5waJQbE0elLN3ltMlLkGsZEPrWhZmuQIQHgapPzLhUHWocnvVidJ9RoFN3nCu7S+BKg17lqNQSjg1pCOh1zw3MOQ1r\/lfDA09PrvgSTuIH4+Vwpfxb+\/rya7vp5CsqK9rSrTRT3x42C85KiuEaYKsCTmZcWQtkSj0W8WzoZHbss6w==","iv":"65684c8f7d1a624f832327a439d85580","s":"52074363480942b9"}
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