Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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n70rx6xQ6aM8YfEXccIhwl\/uU6H4mNi17q5UBrbGEKXJCjBR6EhHY8ju+CJTEIT581s2wqKwm0FnrwK+Rc63tdSNI5CcYxCAJzWErW8PAHIq+cxZ6LgVhyWS6cUQzGiFgiPXnMy3PIUeJAIaVKRfoYVhRfBhaRwgS16VD3n7S4brCkhxoDr3nrwbIpqvM+0qNoHqvAZngtYOyYJ75k9tIy3kLVJlIJ\/aI08015T7ETN9t2LorCpge9oYrW8Bi9K02IpUwD\/uaB3V58KISjkBN2EDs2nAk3d8JCyc3qoPqjNfK4r4jvo2E\/U9vpr\/ZHYKqmWLcfKKpoGe7DTMxoZqPOGr+v8z0x6antobNMqdMPmKuVPSroY1q\/wzg0KMmPbtJtfnWgwHQTCTVaKOBWzZLwP\/Rb0t3fwD0zVk60Dmzuht\/cd\/n4yfL4SroChiEHcs86zUaI15r2bOM\/48rM5GkRXnWZpnjZm3SbXjuuCiEdU0Nh2pi2cEAN9MRm0kwrwJ+5D3KthSpV2v+zaTga6yaax8eRn8drgLFkyorO3VIK3c6C04nq85EUXjqdOgR4tWUdFsY\/7jrvmq2CzY9E7RsWzro2qhveYVo4AU061JmfnieysKF0IAZWZswEjS\/dVC85sNpYOYvEFOrqis3P0q6VMzVJ98h2Tvxv8bipi7r5YwrBDJzb6UP27s2QT6WGicvRVwBvlqG\/pYQ7r5eOhOsnvFZfgOPyE6xHJ7eEfPs8wjz\/egW0wyaHuj7LzTfGgSW7Al\/zgTn+l9QqApsePCMtzuaceoGG6xzXI89RfRjd5L\/THi+1oSRCHkDmrXcxnTO03iX5CwboQ\/dqTNef32ZefxdQPBiLhMQXh9+1O4CXM3ayr0njq8Nlc17LwnZP+cgKknO1WHlMBH8F9ycNWam9rlvyrnd3y73ylaUBX4N27DHzYOtifDIHrH4e2oBDiRCJ4A0idxhYlojvSDUXNqJQ5sTjQjYtDXZSoynKksm5C+rD\/ujMGA2x5tEJGt0+k1bTzksRqHruhsmioYYy0BEiEfDvRJmny8NRxeim1KoS5kq4m4IjtjU8Lgyj\/v5wJwJZszuKlXnKIIFmcIN95TMzH2UIJAQY8h4AmT7dcvZZQCJWNoHTt4uxXApk8b9LPqhN7VZUZSRe2+Gd36qlbWWtEerc2OxfBZQODvA\/9xy+wpYwaOo3eehXdAW8aevuW\/FaE3IzpvnETh7cdAsD6neTUxHM8LaDdySA7uRLxNAB8+KTTzTVQICT82QZN7YpuVekGft6FPesuIM\/xCHVSAOjx0EI2J700Vi8hwesbOZuhKPDu1qlhpBAUKmpR676aNrxoG1TTuvYWcHWBExf0ouMQU0cQ7B3byyAeJSh2nSasXq2ebgbdYv4AgixUPhlgkRG9lio3\/NLl7LmF6QRaxIh\/PxrccyfysqSu55To4jrPMakt4UGsO71KruQKaqXq0FmzTjEsTuv3x5Xlk2CidLrja5GxBKGf3dwx8TBdkaY3HCw7sf5\/EIbqKrFW4K0U1FDOZvOj5L8io5JefCiAmrqsY7wGs7f3gb\/FgtcuqFPYOd2Id+NDf6wpa+rLrKR\/LDW\/w7+aHoh2SgOcE90DLZ61PkuKs6aKJcPXMQ9VHzr0AvZ1zDKvYj3ThBn3Tb2jBfb+1AD9anLeLzuF6+A==","iv":"a1aef4bd3aa4a4824b90a961eb55b8e4","s":"ff0b8f4fd0678ede"}
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