Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"945821eac0e9612a464dad383ade6c49","s":"630dbe1c5afe501b"}
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