Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"0a3bb0c0cfdbb0ab957df0cca9a70a21","s":"a2d3e727a5d827f7"}
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