Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"074b6a7aaf318241e488a0de908c40b2","s":"cef8331608c63c78"}
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