Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"01f9442fc19847dce73aa6ade00f8a7c","s":"1d1ca59640ddd72d"}
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