Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"96892d91a3d5d4d7dda5a754b243741b","s":"4a646a857dddef94"}
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