Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"d374dd2a2caffedf5a21b824948824ca","s":"02ccfce31c03d337"}
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