Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"a2cfed4d885eaf0e0fb97a0668673d08","s":"d4767802a2a55fef"}
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