Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"edc97b5d8a536e09445a74100229ba56","s":"fc45324928aa63b1"}
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