Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"650c96e567acd737a1016e288243a588","s":"bcae073a3cddc6fa"}
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