Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"a52b8175cced25e6b4693323eda517f6","s":"ee063508a9c974a7"}
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