Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"d2ceec4feeba674c869a7fdb86e76643","s":"81d2038f55052cd1"}
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