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Nov. 1, 2025
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Food and beverage

Top luxury campaigns of 2024: The Macallan, 200 Years Young

January 9, 2025

One of the many logos created for 200 Years Uoung is inspired by the wooden casks in which the maison’s beverages age. Image credit: The Macallan One of the many logos created for 200 Years Uoung is inspired by the wooden casks in which the maison’s beverages age. Image credit: The Macallan

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Diane von Furstenberg named Icon in The Time 100
  2. Luxury Unfiltered: The 4 challenges facing many luxury brands today
  3. Net revenue at Puig climbs 3.2pc in Q3
  4. Porsche appoints new CEO
  5. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  6. Bloomingdale’s creates shared moments in holiday campaign
  7. Retailers embracing more immersive experiences for shoppers are trending upwards: Placer.ai
  8. Bugatti releases first-ever eyewear collection
  9. IHG announces 'global brand evolution,' uplevels bespoke guest experiences
  10. Chicago plays host to 'Hermès in the Making' pop-up this month
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