Food and beverage
January 9, 2025
One of the many logos created for 200 Years Uoung is inspired by the wooden casks in which the maison’s beverages age. Image credit: The Macallan
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"bb4f9fac6c742e8495cad0c8181d4cb8","s":"4b0a739f49ae2833"}
Share your thoughts. Click here