Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"cefa730b10260a92473a3f8efff1c399","s":"18c72db3c872b306"}
Share your thoughts. Click here