Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"e9f14c64b3c09edae5b1a5d6465a58ca","s":"84987574013bd719"}
Share your thoughts. Click here