Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"961d5388ea8fb5f1de4032f39b5b98ad","s":"1e8a2060cd05ded8"}
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