Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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RQtftAi\/WYW+9gFMxRrTBvKlFLi4tLAdSxmU5vTyu6DrHvaTyhjA9o3mttIlIKpPlou4SoRH1MjZc3kXXvPkH7ew21tpb\/ip+nJbZ80LanWcSRSEz1bRi\/JSgwhuBE3C1ep8O8uoM54h1N0dpohVrZInNF0rxWj9qb2E768JRCJfOaRZWzfDyt6VnYXcZwyvYjfxh1CoopCG1HYRDR80VvrWCWisCxZz+RTqO7x9G+eMf5dn7dAycHRoj8PAWppbcA\/Aa4hMkmgJ8V5Z01xylG3aHFYVZPhOhYtAUdatHMUX2t\/FsfZnDrRhF+5mq\/idTapn6ApYDqWqgVNYO7cLYVAvD6NClovSjHqydQFBxgftIseJVzkiXf3QyJY8N1W81xB1Z1TAR4yjqMNQY37xjQ59eVezaMZVEHSe5rfwd52O0o6AJPzcYLW0NXaIKSjzBZOzzoNXQBv78xwnUPSMwgX1ypsfRebDTAQrpYP2lRXqBRBNFG0GeHZNuUQ356aR1gNMbeHeugHZIvDc94z+QnhMZq1YGDFfevGeDgIC1L8ALY7FrbXFAcJPWrcia5qRf5LbSavk+vvI7ZNzLIwWBPoWH9sSwd04fT8OgvA7sMmgR6Zl\/wXNwXD7p7nKvspxWDTQXdtNMOPcPm2NmMI9OAugCQJSYnRQjkD0qKZo8z2h7QmnghDWKU0UJT8J6jn\/7HBew8Rh\/RqPnNwq9oW2bg4bsaLSIlkZC52W23HjgSI7XNeC0TRRVI3WMp5sG2imVkkv0LQM66RAR50+awilCbdcqGaet6p5no\/R84GsdPTpXwzdjgiFsVDoAd17x+1nNWPY1OAdgICyEJ4u6GhnsoEHZwb8+pxtXdczUnq1EotE7Fo3xeDFMtd2MyjjAFTqr8CzV\/7X92lBg8dPhnINu6dU7f\/GWt33XoiExNJbE\/JgNdGGO5e5qbnKPrizGdVTya8m3aQZv8Bp\/Gc58ZcSYbBfMtrFOfdSIki\/mkkFdIZItrbIDibQiK1thnSg\/NMauTr\/pZ\/q0Dtnd0ZFh0jte3AzSXJgj+02WelxFbJLmGkKtToq8Hj3BpLtM\/vtlh+38KQtZVtwz8bD4rEg20\/5kJ1jiqBxIRHXqXhgqpUoS5wtD4Ro5WjKR1rrnH3nR63EbUzcFuNY1hHlfIosfaYvMskrDLPNANDUP46OuhqUlSTNavsrgn5ItECVFXIPZnR036R9gxqDUTwP1NyEu\/y+Kq7\/mt8yKYx2UO9ncPhJJuESWa3Sa2w1FxgqVV0UUecsRR1a4sttoqrBMZ0GMpPhH6a6t7Agep4JEEZrpLScPppXFbp5Fc1vb9MjBVP6Bg9xnbvbp4HXHx4SKmBtfzzQBwsSx3e6Fnm4qTHod\/6ix\/7j86ogfS9CUKd+ll3mURYXkGmzLxqc2HfWd4n5fTulW9pxWHekGLIdtX4TetE\/5O+hS6rPrhExr2Fqv4rc5l74QZywGTpHDdZ3PmUauRn2OnXRjiGFWpTqjBpN5rb4+tA85nd5Exr0iIgCHRYJB4tzdE3ICJ2ypKTD+dRkF+CL2GmHFXq94iNt+hy7yJ\/lMevSESF3BXGsYLTRvLFONFEoQC+Vc0JSEq501b3yKcRvKMAYLExjcmhjyYOxdulhK+BTXerhSMN793h9yY36RVma\/ajQj3Wf2ldz97AxvSJG1vIkTu6RvprFFcb3IoCXqiyE3Fel41pd+ZXTGISq1kQmNITjv7OtYsnWvw0HUTnv0kiF7BDxPPBVUVZqiJn+9CfoFMK1B3MNY3IIneJ5tmuTEfBEuHcPVWBBMApO3fY51Hqt\/wZQ8TQvJt5eDM4Kv8qul6\/DoKP0qyg3\/kUmeUCM9kJ68XLNPbW9G7d\/BcNrkxtVuvancNsDvhn4udRAB8PM8wk28DpVLXUXihm7uSDCjAYKCGccQ1NNC3LZSgZTaJTW1vCCJGGBooKk7aVFUdPvU2o2YG6JRhZnvDFIFgltc+jtRVX6CJp+wGMWMECeLqpE\/GuwnCmU4a2ST0BcW3Y44gdb7419Zw5DNfZERQ1XHR0cGQdr1NsV\/2ss9Ii1N7X1uzbNDFxM2c7Ms5pA\/q3RtnDIbAkNcAMOcEvb+r16oiTxzq2gXjZeLaZTBbjfTs5tSen\/uydsdvIGweq20fiVlaStFDcQsmH82oONR4glF6PYUaseN\/Boy36GBgsE04BBx5ucbkOOmNhqZ6H49TW1dacxMk2hCC+4p0wdhje2gOgzVzCSiiD6v\/GHBJhrMAf0FQl4nSbxzRoV5J8CxKzTdtYTN84UNE3HSvx\/z+ldlhrwkrVKRBOnmCdyzTRz1VmM3uddDVwb0Slm6cydjnTXEM4P1uXM\/+Y3eaBFNW\/iY54VRc3p\/B1riwq73pVUro2AwOJHDIQ4asXoUhBLdjqOKNzd8f+1q+vYbub2jKUrWt11FbiMZSFbmklZYBC0kalRLDRGDHTkzTtCmCh+vmEtPx5ChuXTPzztslop4Jq1jc8LACcw3\/n12mXSn0+H0lTrgSGiqbUvXBj1KlHD1d+3Tom4wqRSXDHH2khoHorbVZrI5IhRQzcUoc6aHFqt66NOwvTffYAGZOXqpqg==","iv":"9baa6bdb7561926f3ecec902c153a07d","s":"1efd93ba68dbeb35"}
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