Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"f325a76b6f63ee0672d68bdd0eef437f","s":"8cff5bf37a8de487"}
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