Luxury Daily
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April 22, 2025
  1. Diageo creates world’s lightest whisky bottle
  2. Prada sails into summer in new campaign
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. American rapper Kendrick Lamar joins Chanel as ambassador
  5. DoDo reintroduces namesake with ‘Nature of Icons’
  6. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  7. Rue La La makes private sale shopping accessible on Android devices
  8. YSL Beauty to launch fragrance activation at Macy's Flower Show
  9. Gucci honors Lunar New Year
  10. Luxury Unfiltered: How lack of brand storytelling destroys luxury brands
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Marketing

Top luxury campaigns of 2024: The RealReal, Canal Street pop-up

January 8, 2025

On a street famous for its counterfeit offerings, the reseller is bringing attention to the need for authenticity. Image credit: The RealReal/Olympia Shannon The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Diageo creates world’s lightest whisky bottle
  2. Prada sails into summer in new campaign
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. American rapper Kendrick Lamar joins Chanel as ambassador
  5. DoDo reintroduces namesake with ‘Nature of Icons’
  6. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  7. Rue La La makes private sale shopping accessible on Android devices
  8. YSL Beauty to launch fragrance activation at Macy's Flower Show
  9. Gucci honors Lunar New Year
  10. Luxury Unfiltered: How lack of brand storytelling destroys luxury brands
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