Marketing
January 20, 2026
Since its inception in 2016, the maison has recruited a range of creatives, from Judy Chicago to Marc Quinn, to redesign the Lady Dior handbag as part of the Dior Lady Art project. Image credit: Dior
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"3e097f10a1ddde421a8101424350dfdf","s":"e84e91746432bc64"}
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