Marketing
January 22, 2026
Shot by Dutch-American artistic duo Inez van Lamsweerde and Vinoodh Matadin, the campaign features global brand ambassador Zendaya. Image courtesy of Louis Vuitton/Inez van Lamsweerde and Vinoodh Matadin
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"1e6b6d8180236a22f6c550dbcf61ef1b","s":"163482700738dac0"}
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