Marketing
January 22, 2026
Shot by Dutch-American artistic duo Inez van Lamsweerde and Vinoodh Matadin, the campaign features global brand ambassador Zendaya. Image courtesy of Louis Vuitton/Inez van Lamsweerde and Vinoodh Matadin
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"e26259f3a75b20d092ffa7c6e3b13181","s":"3bc6a5e5cc3e3f3b"}
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