Marketing
January 22, 2026
Shot by Dutch-American artistic duo Inez van Lamsweerde and Vinoodh Matadin, the campaign features global brand ambassador Zendaya. Image courtesy of Louis Vuitton/Inez van Lamsweerde and Vinoodh Matadin
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"2d011837568418aa4e9f378faedcd738","s":"80176ba81071b6e8"}
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