Marketing
January 14, 2026
Louis Vuitton’s F1 title partnership kicked off on March 14 at the Australian Grand Prix 2025 in Melbourne. Image courtesy of Louis Vuitton
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"bc4c0cbd082ce44061132807276ba230","s":"b347ad75fa4c8afa"}
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