Marketing
January 15, 2026
Introduced in 1925, Phantom has served as the marque’s pinnacle model across eight generations. Image credit: Rolls-Royce
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"d84b9f0fcf5501d2e2b811c00a5eda1f","s":"b886b858848e0b1e"}
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