Marketing
January 15, 2026
Introduced in 1925, Phantom has served as the marque’s pinnacle model across eight generations. Image credit: Rolls-Royce
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"caf113f55109aeab13210bb49d70f5ed","s":"830dd918b7a9a6f8"}
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